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DOI10.3390/su11030780
Marketing and Sustainability: Business as Usual or Changing Worldviews?
Kemper, Joya A.; Hall, C. Michael; Ballantine, Paul W.
发表日期2019-02-01
EISSN2071-1050
卷号11期号:3
英文摘要Marketing, and the business schools within which most marketing academics and researchers work, have a fraught relationship with sustainability. Marketing is typically regarded as encouraging overconsumption and contributing to global change yet, simultan
关键词green marketingsustainable marketingsustainable developmentsustainabilityinstitutional changeparadigm changeworldview
学科领域Green & Sustainable Science & Technology;Environmental Sciences;Environmental Studies
语种英语
WOS记录号WOS:000458929500225
来源期刊SUSTAINABILITY
文献类型期刊论文
条目标识符http://gcip.llas.ac.cn/handle/2XKMVOVA/80831
作者单位Univ Canterbury, UC Business Sch, Dept Management Mkt & Entrepreneurship, Christchurch 8041, New Zealand
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GB/T 7714
Kemper, Joya A.,Hall, C. Michael,Ballantine, Paul W.. Marketing and Sustainability: Business as Usual or Changing Worldviews?[J],2019,11(3).
APA Kemper, Joya A.,Hall, C. Michael,&Ballantine, Paul W..(2019).Marketing and Sustainability: Business as Usual or Changing Worldviews?.SUSTAINABILITY,11(3).
MLA Kemper, Joya A.,et al."Marketing and Sustainability: Business as Usual or Changing Worldviews?".SUSTAINABILITY 11.3(2019).
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