Climate Change Data Portal
THE CHALLENGE OF GOING GREEN | |
CLARKE, RA; FISCHER, K; SCHUT, J; STAVINS, RN; GREENO, JL; BAVARIA, JL; CAIRNCROSS, F; WELLS, RP; ESTY, DC; SMART, B; PIET, J; GRAY, R | |
发表日期 | 1994 |
卷号 | 72期号:4页码:37-& |
英文摘要 | Responding to environmental problems has always been a no-win proposition for managers, report Noah Walley and Bradley Whitehead in ''It's Not Easy Being Green'' (May-June 1994). Help the environment and hurt your business, or irreparably harm your business while protecting the earth. Recently, however, a new common wisdom has emerged that promises the ultimate reconciliation of environmental and economic concerns. In this new world, both business and the environment can win. Being green is no longer a cost of doing business; it is a catalyst for innovation, new market opportunity, and wealth creation. The idea that a renewed interest in environmental management will result in increased profitability for business has widespread appeal. in a new green world, managers might redesign a product so that it uses fewer environmentally harmful or resource-depleting raw materials - an effort that if successful could result in cuts in direct manufacturing costs and inventory savings. This new vision sounds great, yet it is highly unrealistic, Walley and Whitehead argue. Environmental costs are skyrocketing at most companies, with little chance of economic payback in sight. Given this reality, they question whether ''win-win'' solutions should be the foundation of a company's environmental strategy. Twelve experts assess both view-points and offer their comments. |
语种 | 英语 |
WOS记录号 | WOS:A1994NV58700010 |
来源期刊 | HARVARD BUSINESS REVIEW |
来源机构 | 世界资源研究所 |
文献类型 | 期刊论文 |
条目标识符 | http://gcip.llas.ac.cn/handle/2XKMVOVA/56191 |
作者单位 | (1)HARVARD UNIV,JOHN F KENNEDY SCH GOVT,CAMBRIDGE,MA 02138;(2)ARTHUR D LITTLE INC,CAMBRIDGE,MA 02140;(3)FRANKLIN RES & DEV CORP,BOSTON,MA;(4)COALIT ENVIRONM RESPONSIBLE ECON,BOSTON,MA;(5)ECONOMIST,LONDON,ENGLAND;(6)YALE UNIV,SCH LAW,YALE SCH FORESTRY & ENVIRONM STUDIES,NEW HAVEN,CT 06520;(7)WORLD RESOURCES INST,WASHINGTON,DC;(8)UNIV AMSTERDAM,INST ENVIRONM CONTROL SCI,AMSTERDAM,NETHERLANDS;(9)ABT ASSOCIATES INC,CORP ENVIRONM CONSULTING,CAMBRIDGE,MA 02138;(10)UNIV DUNDEE,CTR SOCIAL & ENVIRONM ACCOUNTING RES,DUNDEE DD1 4HN,SCOTLAND;(11)TUFTS UNIV,GREENING IND NETWORK,MEDFORD,MA 02155;(12)TWENTE UNIV TECHNOL,GREENING IND NETWORK,ENSCHEDE,NETHERLANDS |
推荐引用方式 GB/T 7714 | CLARKE, RA,FISCHER, K,SCHUT, J,et al. THE CHALLENGE OF GOING GREEN[J]. 世界资源研究所,1994,72(4):37-&. |
APA | CLARKE, RA.,FISCHER, K.,SCHUT, J.,STAVINS, RN.,GREENO, JL.,...&GRAY, R.(1994).THE CHALLENGE OF GOING GREEN.HARVARD BUSINESS REVIEW,72(4),37-&. |
MLA | CLARKE, RA,et al."THE CHALLENGE OF GOING GREEN".HARVARD BUSINESS REVIEW 72.4(1994):37-&. |
条目包含的文件 | 条目无相关文件。 |
除非特别说明,本系统中所有内容都受版权保护,并保留所有权利。