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Competitive advantage on a warming planet
Lash, Jonathan; Wellington, Fred
发表日期2007
ISSN0303-2434
卷号85期号:3页码:94-+
英文摘要

Whether you're in a traditional smokestack industry or a "clean" business like investment banking, your company will increasingly feel the effects of climate change. Even people skeptical about global warming's dangers are recognizing that, simply because so many others are concerned, the phenomenon has wide-ranging implications.


Investors already are discounting share prices of companies poorly positioned to compete in a warming world. Many businesses face higher raw material and energy costs as more and more governments enact policies placing a cost on emissions. Consumers are taking into account a company's environmental record when making purchasing decisions. There's also a burgeoning market in greenhouse gas emission allowances (the carbon market), with annual trading in these assets valued at tens of billions of dollars. Companies that manage and mitigate their exposure to the risks associated with climate change while seeking new opportunities for profit will generate a competitive advantage over rivals in a carbon-constrained future.


This article offers a systematic approach to mapping and responding to climate change risks. According to Jonathan Lash and Fred Wellington of the World Resources Institute, an environmental think tank, the risks can be divided into six categories: regulatory (policies such as new emissions standards), products and technology (the development and marketing of climate-friendly products and services), litigation (lawsuits alleging environmental harm), reputational (how a company's environmental policies affect its brand), supply chain (potentially higher raw material and energy costs), and physical (such as an increase in the incidence of hurricanes). The authors propose a four-step process for responding to climate change risk: Quantify your company's carbon footprint; identify the risks and opportunities you face; adapt your business in response; and do it better than your competitors.


语种英语
WOS记录号WOS:000244426900019
来源期刊HARVARD BUSINESS REVIEW
来源机构世界资源研究所
文献类型期刊论文
条目标识符http://gcip.llas.ac.cn/handle/2XKMVOVA/55755
作者单位(1)World Resources Inst, Washington, DC 20006 USA
推荐引用方式
GB/T 7714
Lash, Jonathan,Wellington, Fred. Competitive advantage on a warming planet[J]. 世界资源研究所,2007,85(3):94-+.
APA Lash, Jonathan,&Wellington, Fred.(2007).Competitive advantage on a warming planet.HARVARD BUSINESS REVIEW,85(3),94-+.
MLA Lash, Jonathan,et al."Competitive advantage on a warming planet".HARVARD BUSINESS REVIEW 85.3(2007):94-+.
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