气候变化领域集成服务门户(CCPortal): Thermal comfort and retail sales: A big data analysis of extreme temperature's impact on brick-and-mortar stores

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DOI	10.1016/j.jretconser.2023.103699
	Thermal comfort and retail sales: A big data analysis of extreme temperature's impact on brick-and-mortar stores
	Yoo, Jonghyun; Eom, Jiyong; Zhou, Yuyu
发表日期	2024
ISSN	0969-6989
EISSN	1873-1384
起始页码	77
卷号	77
英文摘要	The effect of weather on retail sales has long been of great interest to both the business and academic fields. This study investigated the impact of extreme temperatures on brick -and -mortar retail stores in Seoul, Korea. Using a comprehensive credit card transaction dataset, high -resolution weather data, and a semiparametric model, we found a significant increase in sales during extreme temperature events: 4% during heatwaves exceeding 35 degrees C and 11% during cold spells below -15 degrees C. This finding is supported by the thermal comfort hypothesis in retail sales, which suggests that consumers are driven to temperature -controlled indoor environments and are inclined to purchase products that provide thermal comfort, such as hot or cold beverages. As extreme weather events become more frequent owing to climate change, accurate sales forecasting during such conditions becomes crucial for retailers. Insights from our research enable retailers to better predict sales under extreme temperature conditions and to strategize accordingly, such as by highlighting thermal comfort products or ensuring optimal indoor temperatures with efficient air conditioning or heating systems.
英文关键词	Extreme weather events; Retail sales; Brick -and -mortar stores; Thermal comfort; Climate change impacts; Heatwaves; Cold spells
语种	英语
WOS研究方向	Business & Economics
WOS类目	Business
WOS记录号	WOS:001156619300001
来源期刊	JOURNAL OF RETAILING AND CONSUMER SERVICES
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/308921
作者单位	University of Seoul; Korea Advanced Institute of Science & Technology (KAIST); Korea Advanced Institute of Science & Technology (KAIST); University of Hong Kong
推荐引用方式 GB/T 7714	Yoo, Jonghyun,Eom, Jiyong,Zhou, Yuyu. Thermal comfort and retail sales: A big data analysis of extreme temperature's impact on brick-and-mortar stores[J],2024,77.
APA	Yoo, Jonghyun,Eom, Jiyong,&Zhou, Yuyu.(2024).Thermal comfort and retail sales: A big data analysis of extreme temperature's impact on brick-and-mortar stores.JOURNAL OF RETAILING AND CONSUMER SERVICES,77.
MLA	Yoo, Jonghyun,et al."Thermal comfort and retail sales: A big data analysis of extreme temperature's impact on brick-and-mortar stores".JOURNAL OF RETAILING AND CONSUMER SERVICES 77(2024).