气候变化领域集成服务门户(CCPortal): How do digital media strengthen the role of social networks in promoting farmers' adoption of climate change mitigation measures?

CCPortal

DOI	10.1108/CAER-05-2023-0118
	How do digital media strengthen the role of social networks in promoting farmers' adoption of climate change mitigation measures?
	Liu, Qiqi; Yan, Tingwu
发表日期	2024
ISSN	1756-137X
EISSN	1756-1388
英文摘要	PurposeThis paper investigates the ways digital media applications in rural areas have transformed the influence of social networks (SN) on farmers' adoption of various climate change mitigation measures (CCMM), and explores the key mechanisms behind this transformation.Design/methodology/approachThe study analyzes data from 1,002 farmers' surveys. First, a logit model is used to measure the impact of SN on the adoption of different types of CCMM. Then, the interaction term between digital media usage (DMU) and SN is introduced to analyze the moderating effect of digital media on the impact of SN. Finally, a conditional process model is used to explore the mediating mechanism of agricultural socialization services (ASS) and the validity of information acquisition (VIA).FindingsThe results reveal that: (1) SN significantly promotes the adoption of CCMM and the marginal effect of this impact varies with different kinds of technologies. (2) DMU reinforces the effectiveness of SN in promoting farmers' adoption of CCMM. (3) The key mechanisms of the process in (2) are the ASS and the VIA.Originality/valueThis study shows that in the context of DMU, SN's promotion effect on farmers' adoption of CCMM is strengthened.
英文关键词	Social networks; Digital media usage; Climate change mitigation measures; Agricultural socialization services; Validity of information acquisition
语种	英语
WOS研究方向	Agriculture ; Business & Economics
WOS类目	Agricultural Economics & Policy ; Economics
WOS记录号	WOS:001205153700001
来源期刊	CHINA AGRICULTURAL ECONOMIC REVIEW
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/308822
作者单位	Huazhong Agricultural University; Huazhong Agricultural University
推荐引用方式 GB/T 7714	Liu, Qiqi,Yan, Tingwu. How do digital media strengthen the role of social networks in promoting farmers' adoption of climate change mitigation measures?[J],2024.
APA	Liu, Qiqi,&Yan, Tingwu.(2024).How do digital media strengthen the role of social networks in promoting farmers' adoption of climate change mitigation measures?.CHINA AGRICULTURAL ECONOMIC REVIEW.
MLA	Liu, Qiqi,et al."How do digital media strengthen the role of social networks in promoting farmers' adoption of climate change mitigation measures?".CHINA AGRICULTURAL ECONOMIC REVIEW (2024).