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| DOI | 10.1108/CAER-05-2023-0118 |
| How do digital media strengthen the role of social networks in promoting farmers' adoption of climate change mitigation measures? | |
| 发表日期 | 2024 |
| ISSN | 1756-137X |
| EISSN | 1756-1388 |
| 英文摘要 | PurposeThis paper investigates the ways digital media applications in rural areas have transformed the influence of social networks (SN) on farmers' adoption of various climate change mitigation measures (CCMM), and explores the key mechanisms behind this transformation.Design/methodology/approachThe study analyzes data from 1,002 farmers' surveys. First, a logit model is used to measure the impact of SN on the adoption of different types of CCMM. Then, the interaction term between digital media usage (DMU) and SN is introduced to analyze the moderating effect of digital media on the impact of SN. Finally, a conditional process model is used to explore the mediating mechanism of agricultural socialization services (ASS) and the validity of information acquisition (VIA).FindingsThe results reveal that: (1) SN significantly promotes the adoption of CCMM and the marginal effect of this impact varies with different kinds of technologies. (2) DMU reinforces the effectiveness of SN in promoting farmers' adoption of CCMM. (3) The key mechanisms of the process in (2) are the ASS and the VIA.Originality/valueThis study shows that in the context of DMU, SN's promotion effect on farmers' adoption of CCMM is strengthened. |
| 英文关键词 | Social networks; Digital media usage; Climate change mitigation measures; Agricultural socialization services; Validity of information acquisition |
| 语种 | 英语 |
| WOS研究方向 | Agriculture ; Business & Economics |
| WOS类目 | Agricultural Economics & Policy ; Economics |
| WOS记录号 | WOS:001205153700001 |
| 来源期刊 | CHINA AGRICULTURAL ECONOMIC REVIEW
 |
| 文献类型 | 期刊论文 |
| 条目标识符 | http://gcip.llas.ac.cn/handle/2XKMVOVA/308821 |
| 作者单位 | Huazhong Agricultural University; Huazhong Agricultural University |
| 推荐引用方式 GB/T 7714 | . How do digital media strengthen the role of social networks in promoting farmers' adoption of climate change mitigation measures?[J],2024. |
| APA | (2024).How do digital media strengthen the role of social networks in promoting farmers' adoption of climate change mitigation measures?.CHINA AGRICULTURAL ECONOMIC REVIEW. |
| MLA | "How do digital media strengthen the role of social networks in promoting farmers' adoption of climate change mitigation measures?".CHINA AGRICULTURAL ECONOMIC REVIEW (2024). |
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