气候变化领域集成服务门户(CCPortal): From Talk to Action: How Small Steps Can Make a Big Impact in Marketing Education for Climate Action

CCPortal

DOI	10.1177/02734753241232326
	From Talk to Action: How Small Steps Can Make a Big Impact in Marketing Education for Climate Action
	Rodriguez-Tejedo, Isabel; Etayo, Cristina
发表日期	2024
ISSN	0273-4753
EISSN	1552-6550
英文摘要	This study analyzes the effectiveness of two low-cost and easy-to-implement activities (a brief talk and a case discussion) in engendering interest and awareness toward climate action in a typical Principles of Marketing course. Our findings indicate that, consistent with existing research, women are more likely to be concerned about climate change and more willing to contribute to its mitigation. We found that the talk alone had limited effects, only increasing the likelihood of students reporting the importance of climate change education in their business degree and marketing classes. However, the combined approach of talk and case discussion had a more far-reaching impact, as students reported, for example, a higher willingness to donate, volunteer, and change behavior. These results suggest that even a limited and easily applied intervention can have positive effects on the achievement of Sustainable Development Goal (SDG) 13.
英文关键词	marketing education; climate change; teaching methodologies; cases; SDG13; undergraduate education
语种	英语
WOS研究方向	Education & Educational Research
WOS类目	Education & Educational Research
WOS记录号	WOS:001207783400001
来源期刊	JOURNAL OF MARKETING EDUCATION
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/307770
作者单位	University of Navarra; University of Navarra
推荐引用方式 GB/T 7714	Rodriguez-Tejedo, Isabel,Etayo, Cristina. From Talk to Action: How Small Steps Can Make a Big Impact in Marketing Education for Climate Action[J],2024.
APA	Rodriguez-Tejedo, Isabel,&Etayo, Cristina.(2024).From Talk to Action: How Small Steps Can Make a Big Impact in Marketing Education for Climate Action.JOURNAL OF MARKETING EDUCATION.
MLA	Rodriguez-Tejedo, Isabel,et al."From Talk to Action: How Small Steps Can Make a Big Impact in Marketing Education for Climate Action".JOURNAL OF MARKETING EDUCATION (2024).