气候变化领域集成服务门户(CCPortal): Testing the effect of descriptive dynamic social norm messages on meatless food purchases in Aotearoa New Zealand and UK university food outlets

CCPortal

DOI	10.3389/fsufs.2024.1260343
	Testing the effect of descriptive dynamic social norm messages on meatless food purchases in Aotearoa New Zealand and UK university food outlets
	Patel, Vibhuti; Mirosa, Miranda; Buckland, Nicola J.
发表日期	2024
EISSN	2571-581X
起始页码	8
卷号	8
英文摘要	A reduction in meat consumption is urgently needed to address multiple harms related to the environment, animal welfare, and human health. Social norm interventions have been found to be feasible and effective at shifting consumer behaviour, however, evidence related to meat reduction behaviour is limited - especially in naturalistic settings. Two social norm interventions were conducted at university food outlets in Aotearoa New Zealand and in the UK, to assess the effect of social norm messages on meat and meatless food purchases. Both interventions consisted of a week-long intervention phase during which descriptive dynamic social norm messages referring to reduced meat intake were displayed in the food outlets (study one and two) and via social media (study two). Meat and meatless food purchases during the interventions were compared to pre- and post-intervention weeks. Surveys were also conducted with a sub-group of customers to assess demographics, dietary habits, and awareness of the social norm message. In both studies, there was no significant effect of the social norm interventions on meat or meatless food purchases, and awareness of the norms message across both studies was low. These findings indicate that social norm interventions alone may be ineffective in encouraging meat reduction. Implications for interventions to reduce meat intake to support pro-environmental food choices are discussed.
英文关键词	social norms; meat reduction; food choice; behavioural intervention; sustainability
语种	英语
WOS研究方向	Food Science & Technology
WOS类目	Food Science & Technology
WOS记录号	WOS:001198762500001
来源期刊	FRONTIERS IN SUSTAINABLE FOOD SYSTEMS
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/297250
作者单位	University of Sheffield; University of Otago
推荐引用方式 GB/T 7714	Patel, Vibhuti,Mirosa, Miranda,Buckland, Nicola J.. Testing the effect of descriptive dynamic social norm messages on meatless food purchases in Aotearoa New Zealand and UK university food outlets[J],2024,8.
APA	Patel, Vibhuti,Mirosa, Miranda,&Buckland, Nicola J..(2024).Testing the effect of descriptive dynamic social norm messages on meatless food purchases in Aotearoa New Zealand and UK university food outlets.FRONTIERS IN SUSTAINABLE FOOD SYSTEMS,8.
MLA	Patel, Vibhuti,et al."Testing the effect of descriptive dynamic social norm messages on meatless food purchases in Aotearoa New Zealand and UK university food outlets".FRONTIERS IN SUSTAINABLE FOOD SYSTEMS 8(2024).