气候变化领域集成服务门户(CCPortal): A diet-related health prompt with the Swiss Food Pyramid as a nudge to reduce meat consumption

CCPortal

DOI	10.1016/j.foodqual.2024.105105
	A diet-related health prompt with the Swiss Food Pyramid as a nudge to reduce meat consumption
	Zumthurm, Samuel; Stampfli, Aline
发表日期	2024
ISSN	0950-3293
EISSN	1873-6343
起始页码	115
卷号	115
英文摘要	High meat consumption in Western societies is a major contributor to climate change, environmental damage, and health costs. One way to reduce meat consumption is through nudges in staff restaurants. Though previous studies have shown that nudges can influence consumer choices, there is a lack of comparative studies of the different types of nudges in the context of staff restaurants. The present study thus aimed to compare, individually and in combination, the effectiveness of a written prompt, a visual prompt (the Swiss Food Pyramid), and a dynamic social norm in encouraging consumers to more frequently choose meatless menu options. A 1 x 8 between -subjects design was applied, and an online choice experiment (n = 2198) was conducted, where the participants chose 15 times between a meat menu, a vegetarian menu, and a salad buffet. The participants who encountered the written prompt combined with the visual prompt chose the meatless option more often than those in the control condition. The written prompt contributed most to the intervention's effectiveness. Although the effect size was small, this intervention combination is worth testing in the field, as it proved effective for all participants regardless of their psychological characteristics.
英文关键词	Meat consumption reduction; Intervention; Prompts; Dynamic social norms; Food choice
语种	英语
WOS研究方向	Food Science & Technology
WOS类目	Food Science & Technology
WOS记录号	WOS:001170374300001
来源期刊	FOOD QUALITY AND PREFERENCE
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/295850
作者单位	Swiss Federal Research Station Agroscope; University of Bern; Swiss Federal Research Station Agroscope
推荐引用方式 GB/T 7714	Zumthurm, Samuel,Stampfli, Aline. A diet-related health prompt with the Swiss Food Pyramid as a nudge to reduce meat consumption[J],2024,115.
APA	Zumthurm, Samuel,&Stampfli, Aline.(2024).A diet-related health prompt with the Swiss Food Pyramid as a nudge to reduce meat consumption.FOOD QUALITY AND PREFERENCE,115.
MLA	Zumthurm, Samuel,et al."A diet-related health prompt with the Swiss Food Pyramid as a nudge to reduce meat consumption".FOOD QUALITY AND PREFERENCE 115(2024).