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DOI10.3390/bs14040273
Working-Together Normative Appeals to Promote Pro-Environmental Donations
Wu, Yanlin; Chen, Yue; Jin, Cancan; Qin, Junsheng; Zheng, Lei; Chen, Yidi
发表日期2024
EISSN2076-328X
起始页码14
结束页码4
卷号14期号:4
英文摘要Investigating the role of social norms in fostering pro-environmental behaviors is crucial for advancing human efforts toward environmental protection. This study employed a one-way, two-level, between-participants experimental design, focusing on the type of social norm as the independent variable and pro-environmental donations as the dependent variable. This study aimed to explore the impact of working-together normative appeals on pro-environmental donations and to understand the underlying mediating mechanism. In total, 128 Chinese university students participated in an online experiment. The findings indicated that working-together normative appeals significantly increased both the intention to donate and the actual amount of pro-environmental donations in the experimental group compared to those in the control group. Furthermore, the perceived behavioral control and intentions towards pro-environmental donations were identified as mediators in the relationship between social norm categorization and pro-environmental donations. Notably, intentions towards pro-environmental donations alone had a substantial mediating effect. These results underscore the positive influence of working-together normative appeals on pro-environmental donations and offer valuable insights into encouraging active participation in the creation of an eco-friendly society, particularly within a collectivist cultural context.
英文关键词working-together normative appeals; pro-environmental donations; intentions towards pro-environmental donations; mediating effect
语种英语
WOS研究方向Psychology
WOS类目Psychology, Multidisciplinary
WOS记录号WOS:001209986500001
来源期刊BEHAVIORAL SCIENCES
文献类型期刊论文
条目标识符http://gcip.llas.ac.cn/handle/2XKMVOVA/294902
作者单位Beijing Forestry University; Macau University of Science & Technology
推荐引用方式
GB/T 7714
Wu, Yanlin,Chen, Yue,Jin, Cancan,et al. Working-Together Normative Appeals to Promote Pro-Environmental Donations[J],2024,14(4).
APA Wu, Yanlin,Chen, Yue,Jin, Cancan,Qin, Junsheng,Zheng, Lei,&Chen, Yidi.(2024).Working-Together Normative Appeals to Promote Pro-Environmental Donations.BEHAVIORAL SCIENCES,14(4).
MLA Wu, Yanlin,et al."Working-Together Normative Appeals to Promote Pro-Environmental Donations".BEHAVIORAL SCIENCES 14.4(2024).
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