气候变化领域集成服务门户(CCPortal): Tourism and social marketing: an integrative review

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DOI	10.1080/09669582.2024.2309729
	Tourism and social marketing: an integrative review
	Truong, V. Dao; Saunders, Stephen G.; Tkaczynski, Aaron; Rundle-Thiele, Sharyn
发表日期	2024
ISSN	0966-9582
EISSN	1747-7646
英文摘要	This paper presents an integrative review of how social marketing principles and practices have been conceptualised and applied in tourism studies. A systematic literature search was conducted, which found 41 relevant tourism-related journal articles published from 1971 to January 2024. Thirty-six articles self-identified as social marketing, while five studies did not self-identify as social marketing. Findings show most tourism studies conceptualise social marketing from a downstream or micro- perspective, seeking to influence behaviour change in individual tourists. Studies applying an upstream or systems perspective in tourism are rare, indicating opportunities for future research in tourism to align approaches with contemporary social marketing practice. Often theory and model use are not reported, making it challenging to identify the requisite key success factors for effective social marketing interventions. Not only are the impacts of interventions rarely documented, but they also tend to be short-term. Long-term evaluation of interventions, particularly at the macro-level, is missing. A model of social marketing application in tourism is suggested that integrates approaches across the downstream, community, upstream, and macro- levels. Implications for further utilisation of social marketing to achieve sustainable tourism are discussed.
英文关键词	Sustainability; environment; behaviour change; climate change; tourism systems
语种	英语
WOS研究方向	Science & Technology - Other Topics ; Social Sciences - Other Topics
WOS类目	Green & Sustainable Science & Technology ; Hospitality, Leisure, Sport & Tourism
WOS记录号	WOS:001153237500001
来源期刊	JOURNAL OF SUSTAINABLE TOURISM
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/294811
作者单位	University Brunei Darussalam; North West University - South Africa; Monash University; University of Queensland; Griffith University
推荐引用方式 GB/T 7714	Truong, V. Dao,Saunders, Stephen G.,Tkaczynski, Aaron,et al. Tourism and social marketing: an integrative review[J],2024.
APA	Truong, V. Dao,Saunders, Stephen G.,Tkaczynski, Aaron,&Rundle-Thiele, Sharyn.(2024).Tourism and social marketing: an integrative review.JOURNAL OF SUSTAINABLE TOURISM.
MLA	Truong, V. Dao,et al."Tourism and social marketing: an integrative review".JOURNAL OF SUSTAINABLE TOURISM (2024).