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From Cowspiracy to Seaspiracy: Discursive Strategies in Contemporary Vegan Advocacy Documentaries
Burgos, Enric
发表日期2024
ISSN2386-7876
起始页码37
结束页码1
卷号37期号:1
英文摘要Guided by the qualitative approach of film analysis, this article examines the discursive strategies used in the films Cowspiracy: The Sustainability Secret and Seaspiracy, while identifying contrasts with the rhetoric of other pro-vegan and environmentalist documentaries. The analysis of both films together serves to highlight: a) the prominence they give to environmentalist reasons for veganism; b) their different way of portraying violence against animals; c) their use of a detective plotline to articulate the narrative; d) their emotional use of first -person narration; and e) the emphasis they place on global responsibility for the environmental impact of animal-based food production and their proposal of specific, feasible solutions to reverse the situation. The study finds that Cowspiracy and Seaspiracy stand as evidence of the vegan advocacy documentary's contributions to the environmentalist non-fiction genre to which it while the used in both films (avoiding audience revulsion and promoting positive feelings; integrating fictional elements and fostering identification in order to seduce the audience; appealing to commitment and conveying proactive messages rather than a sense of helplessness) that enable the cognitive and affective dimensions to feed into each other for the purpose of persuading viewers and promoting individual and social change.
英文关键词Cowspiracy; Seaspiracy; documentary; veganism; environmentalism
语种英语
WOS研究方向Communication
WOS类目Communication
WOS记录号WOS:001146304700013
来源期刊COMMUNICATION & SOCIETY-SPAIN
文献类型期刊论文
条目标识符http://gcip.llas.ac.cn/handle/2XKMVOVA/294213
作者单位University of Valencia
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GB/T 7714
Burgos, Enric. From Cowspiracy to Seaspiracy: Discursive Strategies in Contemporary Vegan Advocacy Documentaries[J],2024,37(1).
APA Burgos, Enric.(2024).From Cowspiracy to Seaspiracy: Discursive Strategies in Contemporary Vegan Advocacy Documentaries.COMMUNICATION & SOCIETY-SPAIN,37(1).
MLA Burgos, Enric."From Cowspiracy to Seaspiracy: Discursive Strategies in Contemporary Vegan Advocacy Documentaries".COMMUNICATION & SOCIETY-SPAIN 37.1(2024).
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