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| DOI | 10.1177/20563051241254381 |
| Greenfluencing Through the Power of Emotions? Impact of Message Frames and Emotionally Matching Background Music on the Effectiveness of Influencers' Environmental Communication | |
| 发表日期 | 2024 |
| ISSN | 2056-3051 |
| 起始页码 | 10 |
| 结束页码 | 2 |
| 卷号 | 10期号:2 |
| 英文摘要 | Social media influencers have become increasingly important in persuading people to become environmentally sensitive. As greenfluencers have been studied primarily in the context of advertising, it is crucial to investigate the mechanisms and effects of their non-product-related environmental messages. In two studies, we tested different message frames, a well-known persuasion strategy, in the context of Instagram reels (short audiovisual videos), where user-added background music is a prominent feature. In a 2 x 2 between-subjects online experiment (N = 240), we manipulated the message frame (gain vs. loss) and the background music (positive vs. negative emotional valence) and found that loss frames reduced behavioral intention via negative emotions. A second 2 x 2 between-subjects online experiment (N = 207) replicated these findings with an older sample and provided additional evidence that gain frames should be used in environmental communication. Contrary to our assumptions, we found no effect of the emotional valence of music in either study. |
| 英文关键词 | greenfluencer; message frame; sustainability; background music; environmental behavioral intention |
| 语种 | 英语 |
| WOS研究方向 | Communication |
| WOS类目 | Communication |
| WOS记录号 | WOS:001227875500001 |
| 来源期刊 | SOCIAL MEDIA + SOCIETY
 |
| 文献类型 | 期刊论文 |
| 条目标识符 | http://gcip.llas.ac.cn/handle/2XKMVOVA/293386 |
| 作者单位 | University of Wurzburg; University of Wurzburg |
| 推荐引用方式 GB/T 7714 | . Greenfluencing Through the Power of Emotions? Impact of Message Frames and Emotionally Matching Background Music on the Effectiveness of Influencers' Environmental Communication[J],2024,10(2). |
| APA | (2024).Greenfluencing Through the Power of Emotions? Impact of Message Frames and Emotionally Matching Background Music on the Effectiveness of Influencers' Environmental Communication.SOCIAL MEDIA + SOCIETY,10(2). |
| MLA | "Greenfluencing Through the Power of Emotions? Impact of Message Frames and Emotionally Matching Background Music on the Effectiveness of Influencers' Environmental Communication".SOCIAL MEDIA + SOCIETY 10.2(2024). |
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