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| DOI | 10.1177/02761467241236391 |
| Towards a Bhaskarian Metatheory for Marketing Systems | |
| Simmonds, Hamish | |
| 发表日期 | 2024 |
| ISSN | 0276-1467 |
| EISSN | 1552-6534 |
| 起始页码 | 44 |
| 结束页码 | 2 |
| 卷号 | 44期号:2 |
| 英文摘要 | Marketing systems, while being pivotal to contemporary progress, have been linked to multifaceted global challenges, notably increasing inequalities and accelerated climate change repercussions. These challenges are not natural phenomena, but rather, human-induced crises, emerging predominantly from flawed systems of perception and action. Unfortunately, these flawed perspectives are also embedded within research and theoretical practices, leading to overly simplistic and disjointed results. This paper champions the introduction and application of corrective metatheories, specifically targeting these tendencies of reductionism, to bring coherence to the various domains of existence - be they subjective, intersubjective, interobjective, or objective. Using Roy Bhaskar's philosophy of critical realism, this paper elucidates how this particular metatheoretical approach can address the complexities inherent to marketing systems. Through Critical Realism, the paper aims to challenge reductionist narratives, critique societal shortcomings, and promotes both individual and collective potentials to support overall flourishing. |
| 英文关键词 | marketing systems; metatheory; critical realism; theory; societal development |
| 语种 | 英语 |
| WOS研究方向 | Business & Economics |
| WOS类目 | Business |
| WOS记录号 | WOS:001183307700001 |
| 来源期刊 | JOURNAL OF MACROMARKETING
 |
| 文献类型 | 期刊论文 |
| 条目标识符 | http://gcip.llas.ac.cn/handle/2XKMVOVA/292193 |
| 作者单位 | University of Melbourne; University of Melbourne |
| 推荐引用方式 GB/T 7714 | Simmonds, Hamish. Towards a Bhaskarian Metatheory for Marketing Systems[J],2024,44(2). |
| APA | Simmonds, Hamish.(2024).Towards a Bhaskarian Metatheory for Marketing Systems.JOURNAL OF MACROMARKETING,44(2). |
| MLA | Simmonds, Hamish."Towards a Bhaskarian Metatheory for Marketing Systems".JOURNAL OF MACROMARKETING 44.2(2024). |
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