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| Ambiguity Undermines Persuasive Effectiveness: Ego Involvement, Motivated Reasoning, and Message Ambiguity | |
| 发表日期 | 2024 |
| ISSN | 1932-8036 |
| 起始页码 | 18 |
| 卷号 | 18 |
| 英文摘要 | Motivated reasoning is a form of biased processing where people evaluate messaging in such a way that it allows them to confirm their preexisting beliefs. The self-concept approach to motivated reasoning assumes that ego involvement drives this process, such that greater ego involvement leads to greater post-message dissonance and increases the likelihood of motivated reasoning. However, the theoretical framework proposes that motivated reasoning can be mitigated when message ambiguity is minimized. Across two experiments, we tested components of the self-concept approach to motivated reasoning, including this ambiguity principle. In general, the results did not provide support for the framework or the ambiguity principle. However, the direct effects of ambiguity suggest that it dampens the persuasiveness of messages. We consider what these results mean for the self-concept approach to motivated reasoning, theorizing about message ambiguity, and designing real-world messages that minimize ambiguity. |
| 英文关键词 | message ambiguity; motivated reasoning; message design |
| 语种 | 英语 |
| WOS研究方向 | Communication |
| WOS类目 | Communication |
| WOS记录号 | WOS:001150575800029 |
| 来源期刊 | INTERNATIONAL JOURNAL OF COMMUNICATION
 |
| 文献类型 | 期刊论文 |
| 条目标识符 | http://gcip.llas.ac.cn/handle/2XKMVOVA/292140 |
| 作者单位 | University of New Mexico |
| 推荐引用方式 GB/T 7714 | . Ambiguity Undermines Persuasive Effectiveness: Ego Involvement, Motivated Reasoning, and Message Ambiguity[J],2024,18. |
| APA | (2024).Ambiguity Undermines Persuasive Effectiveness: Ego Involvement, Motivated Reasoning, and Message Ambiguity.INTERNATIONAL JOURNAL OF COMMUNICATION,18. |
| MLA | "Ambiguity Undermines Persuasive Effectiveness: Ego Involvement, Motivated Reasoning, and Message Ambiguity".INTERNATIONAL JOURNAL OF COMMUNICATION 18(2024). |
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