气候变化领域集成服务门户(CCPortal): Green Consumerism: A Cross-Cultural Linguistic and Sentiment Analysis of Sustainable Consumption Discourse on Twitter (X)

CCPortal

DOI	10.1080/10641734.2024.2318705
	Green Consumerism: A Cross-Cultural Linguistic and Sentiment Analysis of Sustainable Consumption Discourse on Twitter (X)
	Diwanji, Vaibhav Shwetangbhai; Baines, Annalise Frances; Bauer, Finnegan; Clark, Kaitlin
发表日期	2024
ISSN	1064-1734
EISSN	2164-7313
英文摘要	Green consumerism research suffers from a paucity of comprehensive, cross-cultural investigations and lacks insight into the interplay of sustainability dimensions and human values. This study examined sustainable consumption-specific tweets (N = 72,000) in the United States, Switzerland, and India. Findings indicate that consumers in India (i.e., the non-Western culture) emphasized the environmental and social dimensions of sustainability as well as the biospheric and altruistic values in their tweets. The two Western cultures focused more on egoistic values and the economic aspects of sustainability. Indian and Swiss consumer sentiments were largely positive, whereas the American consumers expressed more negative sentiments. Results can offer important culturally informed and contextually sensitive recommendations to marketers and policymakers for sustainability communications.
语种	英语
WOS研究方向	Business & Economics ; Communication
WOS类目	Business ; Communication
WOS记录号	WOS:001182557600001
来源期刊	JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/291415
作者单位	University of Kansas; University of Zurich; University of Kansas; University of Kansas
推荐引用方式 GB/T 7714	Diwanji, Vaibhav Shwetangbhai,Baines, Annalise Frances,Bauer, Finnegan,et al. Green Consumerism: A Cross-Cultural Linguistic and Sentiment Analysis of Sustainable Consumption Discourse on Twitter (X)[J],2024.
APA	Diwanji, Vaibhav Shwetangbhai,Baines, Annalise Frances,Bauer, Finnegan,&Clark, Kaitlin.(2024).Green Consumerism: A Cross-Cultural Linguistic and Sentiment Analysis of Sustainable Consumption Discourse on Twitter (X).JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING.
MLA	Diwanji, Vaibhav Shwetangbhai,et al."Green Consumerism: A Cross-Cultural Linguistic and Sentiment Analysis of Sustainable Consumption Discourse on Twitter (X)".JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING (2024).