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DOI10.1080/10941665.2024.2333476
Sustainable consumption in tourism: perceptions of low-carbon holidays in island destinations - a cluster analysis approach
发表日期2024
ISSN1094-1665
EISSN1741-6507
起始页码29
结束页码6
卷号29期号:6
英文摘要Although the tourism sector has made efforts to promote low-carbon tourism as one of the ways to address the challenge of climate change, understanding of the current low-carbon tourist segments is still limited and fragmented. This study analyzes low-carbon tourist segments in Thailand's island destinations using cluster analysis, identifying three distinct types: Low-carbon Supporters, Pleasure Seekers, and Destination Protectors, each varying in their perceived importance of low-carbon tourism dimensions. Using Important-Performance Map Analysis (IPMA), the research highlights key items significant to each cluster. It contributes theoretically and offers practical marketing strategies to promote low-carbon destinations effectively to these segments.
英文关键词Low-carbon; cluster analysis; tourist segment; island destination; destination marketing
语种英语
WOS研究方向Social Sciences - Other Topics
WOS类目Hospitality, Leisure, Sport & Tourism
WOS记录号WOS:001209523200001
来源期刊ASIA PACIFIC JOURNAL OF TOURISM RESEARCH
文献类型期刊论文
条目标识符http://gcip.llas.ac.cn/handle/2XKMVOVA/290655
作者单位Bangkok University; Mahidol University
推荐引用方式
GB/T 7714
. Sustainable consumption in tourism: perceptions of low-carbon holidays in island destinations - a cluster analysis approach[J],2024,29(6).
APA (2024).Sustainable consumption in tourism: perceptions of low-carbon holidays in island destinations - a cluster analysis approach.ASIA PACIFIC JOURNAL OF TOURISM RESEARCH,29(6).
MLA "Sustainable consumption in tourism: perceptions of low-carbon holidays in island destinations - a cluster analysis approach".ASIA PACIFIC JOURNAL OF TOURISM RESEARCH 29.6(2024).
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