Climate Change Data Portal
| DOI | 10.3389/fpsyg.2024.1284422 |
| Uncovering the potential of evaluative conditioning in shaping attitudes toward sustainable product packaging | |
| 发表日期 | 2024 |
| ISSN | 1664-1078 |
| 起始页码 | 15 |
| 卷号 | 15 |
| 英文摘要 | Introduction The necessity to promote pro-environmental behavior change in individuals and society is increasingly evident. This study aimed to investigate the effect of evaluative conditioning on consumers' perception of product packaging.Methods We first produced two stimulus sets: one including images of supermarket products with different packaging and the other containing affective images of healthy nature (positive) and climate change impact (negative). These images were then paired in an evaluative conditioning experiment where respondents were informed about the impact of product packaging.Results We found an effect of conditioning depending on the initial sustainability perception that participants had toward product packaging. Pairing products for which participants were uncertain about their sustainability with negative or positive affective images had a significant effect on the sustainable associations of the consumers in a negative or positive direction, respectively. However, the impact of conditioning on products that clearly had (un)sustainable packaging was not that strong.Discussion These results provide new tools and evidence to further investigate the power of evaluative conditioning in pro-environmental attitude and behavior change. |
| 英文关键词 | evaluative conditioning; affective images; sustainability; attitude change; implicit associations |
| 语种 | 英语 |
| WOS研究方向 | Psychology |
| WOS类目 | Psychology, Multidisciplinary |
| WOS记录号 | WOS:001192399300001 |
| 来源期刊 | FRONTIERS IN PSYCHOLOGY
 |
| 文献类型 | 期刊论文 |
| 条目标识符 | http://gcip.llas.ac.cn/handle/2XKMVOVA/287393 |
| 作者单位 | Tilburg University; University of London; Royal Holloway University London; University of London; University of London School of Advanced Study |
| 推荐引用方式 GB/T 7714 | . Uncovering the potential of evaluative conditioning in shaping attitudes toward sustainable product packaging[J],2024,15. |
| APA | (2024).Uncovering the potential of evaluative conditioning in shaping attitudes toward sustainable product packaging.FRONTIERS IN PSYCHOLOGY,15. |
| MLA | "Uncovering the potential of evaluative conditioning in shaping attitudes toward sustainable product packaging".FRONTIERS IN PSYCHOLOGY 15(2024). |
| 条目包含的文件 | 条目无相关文件。 | |||||
| 个性服务 |
| 推荐该条目 |
| 保存到收藏夹 |
| 导出为Endnote文件 |
| 谷歌学术 |
| 谷歌学术中相似的文章 |
| 百度学术 |
| 百度学术中相似的文章 |
| 必应学术 |
| 必应学术中相似的文章 |
| 相关权益政策 |
| 暂无数据 |
| 收藏/分享 |
除非特别说明，本系统中所有内容都受版权保护，并保留所有权利。
