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| DOI | 10.1177/20515707231221614 |
| Look up! Five research proposals for rethinking marketing in a post-growth society | |
| 发表日期 | 2024 |
| ISSN | 2051-5707 |
| 起始页码 | 39 |
| 结束页码 | 1 |
| 卷号 | 39期号:1 |
| 英文摘要 | By focusing on the capacity of marketing to contribute to climate change, biodiversity loss, and strains on natural resources, this article addresses a fundamental concern. Despite the urgency and significance of these issues, the discipline, indeed, lags in recognizing that human activities have geological-scale consequences, to the extent that a new era, the Anthropocene, is being evoked. This reluctance can be attributed, at least in part, to the implicit assumptions of sustainable marketing, which tend to downplay the extent of the crisis and the necessary paradigm shifts. Hence, dominant approaches in sustainable marketing struggle to challenge the fundamental principles and ideological foundations of the market system. That is why we are advocating for radical changes in marketing research to envision a truly sustainable future. We put forth five research proposals with the aim of instigating profound transformations in the field. |
| 英文关键词 | anthropocene; climate change; critical marketing; post-growth; sustainable marketing |
| 语种 | 英语 |
| WOS研究方向 | Business & Economics |
| WOS类目 | Business |
| WOS记录号 | WOS:001150272900001 |
| 来源期刊 | RECHERCHE ET APPLICATIONS EN MARKETING-ENGLISH EDITION
 |
| 文献类型 | 期刊论文 |
| 条目标识符 | http://gcip.llas.ac.cn/handle/2XKMVOVA/286555 |
| 作者单位 | Universite de Reims Champagne-Ardenne; Aalto University; University of Southern Denmark; Universite de Toulouse; Universite de Toulouse - Jean Jaures; Communaute Universite Grenoble Alpes; Universite Grenoble Alpes (UGA); emlyon business school |
| 推荐引用方式 GB/T 7714 | . Look up! Five research proposals for rethinking marketing in a post-growth society[J],2024,39(1). |
| APA | (2024).Look up! Five research proposals for rethinking marketing in a post-growth society.RECHERCHE ET APPLICATIONS EN MARKETING-ENGLISH EDITION,39(1). |
| MLA | "Look up! Five research proposals for rethinking marketing in a post-growth society".RECHERCHE ET APPLICATIONS EN MARKETING-ENGLISH EDITION 39.1(2024). |
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