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| DOI | 10.1016/j.erss.2024.103483 |
| The visual stories in addressing climate change that a petroleum business tells and lives by: A multimodal critical ecolinguistic perspective | |
| 发表日期 | 2024 |
| ISSN | 2214-6296 |
| EISSN | 2214-6326 |
| 起始页码 | 111 |
| 卷号 | 111 |
| 英文摘要 | Visuals in environmental communication can potentially shape the public perception of environmental issues. They are frequently used in corporate communication in sustainability reports to construct environmentally responsible corporate images. This study analyzes the images used in the sections addressing climate change in the sustainability reports of an international petroleum mega-business from 2018 to 2022. Based on the theoretical framework of ecolinguistics and multimodal critical discourse analysis, the present study investigates how the motifs constructed in the reports' visual narratives legitimize the energy industry with various discursive strategies in relation to the underlying anthropocentric ecosophy. Four main motifs in the visual narratives are identified, including uniformed employees, the high-tech (clear) energy industry, unspoiled nature, and public signage with evaluative meanings. These motifs are represented through the discursive strategies of salience, erasure, and evaluation, which are operationalized through the praxis of collectivization, individualization, decontextualization, and aestheticization. The real causes and impacts of climate change are discursively erased, and the energy-exploiting and environmentally polluting industry is techno-optimistically aestheticized and romanticized in tackling climate change and actively contributing to idyllic and unspoiled nature. The present research is hoped to shed light on the analyses of corporate environmental communication in the current era where ecology is increasingly valued, and it may also help raise viewers' critical awareness of institutional ecological discourses. |
| 英文关键词 | Climate change; Sustainability reports; Ecolinguistics; Multimodal critical discourse analysis; Corporate visual communication; Energy industry |
| 语种 | 英语 |
| WOS研究方向 | Environmental Sciences & Ecology |
| WOS类目 | Environmental Studies |
| WOS记录号 | WOS:001198213400001 |
| 来源期刊 | ENERGY RESEARCH & SOCIAL SCIENCE
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| 文献类型 | 期刊论文 |
| 条目标识符 | http://gcip.llas.ac.cn/handle/2XKMVOVA/286547 |
| 作者单位 | Central China Normal University |
| 推荐引用方式 GB/T 7714 | . The visual stories in addressing climate change that a petroleum business tells and lives by: A multimodal critical ecolinguistic perspective[J],2024,111. |
| APA | (2024).The visual stories in addressing climate change that a petroleum business tells and lives by: A multimodal critical ecolinguistic perspective.ENERGY RESEARCH & SOCIAL SCIENCE,111. |
| MLA | "The visual stories in addressing climate change that a petroleum business tells and lives by: A multimodal critical ecolinguistic perspective".ENERGY RESEARCH & SOCIAL SCIENCE 111(2024). |
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