气候变化领域集成服务门户(CCPortal): Would consumers help achieve sustainable development in the Qinghai-Tibet Plateau with a forage-livestock balance certification label?

CCPortal

DOI	10.1108/CAER-05-2022-0104
	Would consumers help achieve sustainable development in the Qinghai-Tibet Plateau with a forage-livestock balance certification label?
	Zhang, Yan; Jin, Shaosheng; Lin, Wen
发表日期	2023
ISSN	1756-137X
EISSN	1756-1388
起始页码	345
结束页码	374
卷号	15 期号:2
英文摘要	PurposeThe contradiction and conflict between grassland conservation and economic development are prominent in the Qinghai-Tibet Plateau (QTP) with its fragile environment and ecosystem. How to promote sustainable grazing in the plateau without hurting the economic welfare of local residents is a key challenge facing the Chinese government. This study explores the potential of market-based grassland conservation policies by evaluating consumer preferences and valuations for forage-livestock balance certification labeled yak products.Design/methodology/approachThis study adopts a choice experiment with four attributes of yak meat, including forage-livestock balance certification, feeding type, age at slaughter and price. A sample size of 2,999 respondents from Beijing, Shanghai, Wuhan, Guangzhou and Chengdu was collected by a professional online survey company.FindingsThe result reveals that urban Chinese consumers are willing to pay highest price premiums for forage-livestock balance certified yak meat, followed by grass-fed claim labeled meat. Consumers on average place negative valuations for grain-fed claims, meat from yak slaughtered above 2 and 4 years old. Heterogeneous analysis indicates that individuals who are female, younger, married, and better educated, and with above median income, Tibet travel or yak consumption experience, are more receptive to the forage-livestock balance certification.Originality/valueIt is the first study to explore demand-driven mechanisms for grassland conservation by focusing on consumer valuation for the forage-livestock balance certification.
关键词	Qinghai-Tibet Plateau Yak Grassland conservation Valuation
英文关键词	WILLINGNESS-TO-PAY; CHINESE CONSUMERS; GRASSLAND DEGRADATION; EMPIRICAL-ANALYSIS; CHOICE EXPERIMENT; ORGANIC FOOD; PRODUCTS; POLICY; BEHAVIOR; CONSUMPTION
WOS研究方向	Agricultural Economics & Policy ; Economics
WOS记录号	WOS:000931939700001
来源期刊	CHINA AGRICULTURAL ECONOMIC REVIEW
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/282654
作者单位	Lanzhou University; Lanzhou University; Zhejiang University
推荐引用方式 GB/T 7714	Zhang, Yan,Jin, Shaosheng,Lin, Wen. Would consumers help achieve sustainable development in the Qinghai-Tibet Plateau with a forage-livestock balance certification label?[J],2023,15(2).
APA	Zhang, Yan,Jin, Shaosheng,&Lin, Wen.(2023).Would consumers help achieve sustainable development in the Qinghai-Tibet Plateau with a forage-livestock balance certification label?.CHINA AGRICULTURAL ECONOMIC REVIEW,15(2).
MLA	Zhang, Yan,et al."Would consumers help achieve sustainable development in the Qinghai-Tibet Plateau with a forage-livestock balance certification label?".CHINA AGRICULTURAL ECONOMIC REVIEW 15.2(2023).