气候变化领域集成服务门户(CCPortal): Social media as a driver of the use of renewable energy: The perceptions of instagram users in Iran

CCPortal

DOI	10.1016/j.enpol.2021.112721
	Social media as a driver of the use of renewable energy: The perceptions of instagram users in Iran
	Zobeidi, Tahereh; Komendantova, Nadejda; Yazdanpanah, Masoud
发表日期	2022
ISSN	0301-4215
EISSN	1873-6777
卷号	161
英文摘要	Despite political drivers, available solar and wind potentials, and other driving factors, the share of renewable energy sources in Iran's energy mix remains small. Many factors are perceived as barriers to the use of renewable energy sources and therefore influence the willingness of private households in Iran to use this kind of energy. We argue that social media not only plays an increasingly important role in perceptions of various technologies but also influences people's intentions. Therefore, our aim in this study is to understand whether and how social media influences people's intentions to use renewable energy sources. The research sample includes users of Instagram who are interested in and following information being posted on renewable energy sources. The methodology includes the use of a modified version of the extended parallel process model that includes attitude, intention, and trust in social media. The results of structural equation modeling show that the perceived risk of climate change significantly affects respondents' intention to use renewable energies. Also, perceived selfefficacy has a significant impact on attitude, intention, and use of renewable energy. Government agencies can increase the likelihood that household energy consumers will use renewable energy by using trusted channels to deliver necessary messages about the harms of using traditional energy and the low cost and ease of using renewable energy.
英文关键词	Renewable energy sources; Energy policy in Iran; Risk perceptions; Impact of social media; Extended parallel process model
语种	英语
WOS研究方向	Economics ; Energy & Fuels ; Environmental Sciences ; Environmental Studies
WOS类目	Science Citation Index Expanded (SCI-EXPANDED) ; Social Science Citation Index (SSCI)
WOS记录号	WOS:000745980300011
来源期刊	ENERGY POLICY
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/280694
作者单位	University Zanjan; International Institute for Applied Systems Analysis (IIASA)
推荐引用方式 GB/T 7714	Zobeidi, Tahereh,Komendantova, Nadejda,Yazdanpanah, Masoud. Social media as a driver of the use of renewable energy: The perceptions of instagram users in Iran[J],2022,161.
APA	Zobeidi, Tahereh,Komendantova, Nadejda,&Yazdanpanah, Masoud.(2022).Social media as a driver of the use of renewable energy: The perceptions of instagram users in Iran.ENERGY POLICY,161.
MLA	Zobeidi, Tahereh,et al."Social media as a driver of the use of renewable energy: The perceptions of instagram users in Iran".ENERGY POLICY 161(2022).