气候变化领域集成服务门户(CCPortal): Communication strategies for moral rebels: How to talk about change in order to inspire self-efficacy in others

CCPortal

DOI	10.1002/wcc.781
	Communication strategies for moral rebels: How to talk about change in order to inspire self-efficacy in others
	Brouwer, Claire; Bolderdijk, Jan-Willem; Cornelissen, Gert; Kurz, Tim
发表日期	2022
ISSN	1757-7780
EISSN	1757-7799
卷号	13 期号:5 页码:9
英文摘要	Current carbon-intensive lifestyles are unsustainable and drastic social changes are required to combat climate change. To achieve such change, moral rebels (i.e., individuals who deviate from current behavioral norms based on ethical considerations) may be crucial catalyzers. However, the current literature holds that moral rebels may do more harm than good. By deviating from what most people do, based on a moral concern, moral rebels pose a threat to the moral self-view of their observers who share but fail to uphold that concern. Those observers may realize that their behavior does not live up to their moral values, and feel morally inadequate as a result. Work on do-gooder derogation demonstrates that rebel-induced threat can elicit defensive reactance among observers, resulting in the rejection of moral rebels and their behavioral choices. Such findings suggest that advocates for social change should avoid triggering moral threat by, for example, presenting nonmoral justifications for their choices. We challenge this view by arguing that moral threat may be a necessary ingredient to achieve social change precisely because it triggers ethical dissonance. Thus, instead of avoiding moral justifications, it may be more effective to harness that threat. Ethical dissonance may offer the fuel needed for observers to engage in self-improvement after being exposed to moral rebels, provided that observers feel capable of changing. Whether or not observers feel capable of changing, however, depends on how rebels communicate their moral choices to others-how they talk about change. This article is categorized under: Perceptions, Behaviour and Communication of Climate Change > Behaviour Change and Responses
英文关键词	ethical dissonance; moral rebels; perceived self-efficacy; self-defense responses; self-improvement; social change
学科领域	Environmental Studies; Meteorology & Atmospheric Sciences
语种	英语
WOS研究方向	Environmental Sciences & Ecology ; Meteorology & Atmospheric Sciences
WOS记录号	WOS:000794247300001
来源期刊	WILEY INTERDISCIPLINARY REVIEWS-CLIMATE CHANGE
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/272905
作者单位	Pompeu Fabra University; University of Groningen; University of Western Australia
推荐引用方式 GB/T 7714	Brouwer, Claire,Bolderdijk, Jan-Willem,Cornelissen, Gert,et al. Communication strategies for moral rebels: How to talk about change in order to inspire self-efficacy in others[J],2022,13(5):9.
APA	Brouwer, Claire,Bolderdijk, Jan-Willem,Cornelissen, Gert,&Kurz, Tim.(2022).Communication strategies for moral rebels: How to talk about change in order to inspire self-efficacy in others.WILEY INTERDISCIPLINARY REVIEWS-CLIMATE CHANGE,13(5),9.
MLA	Brouwer, Claire,et al."Communication strategies for moral rebels: How to talk about change in order to inspire self-efficacy in others".WILEY INTERDISCIPLINARY REVIEWS-CLIMATE CHANGE 13.5(2022):9.