气候变化领域集成服务门户(CCPortal): Social media as a driver of the use of renewable energy: The perceptions of instagram users in Iran

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DOI	10.1016/j.enpol.2021.112721
	Social media as a driver of the use of renewable energy: The perceptions of instagram users in Iran
	Zobeidi T.; Komendantova N.; Yazdanpanah M.
发表日期	2022
ISSN	0301-4215
卷号	161
英文摘要	Despite political drivers, available solar and wind potentials, and other driving factors, the share of renewable energy sources in Iran's energy mix remains small. Many factors are perceived as barriers to the use of renewable energy sources and therefore influence the willingness of private households in Iran to use this kind of energy. We argue that social media not only plays an increasingly important role in perceptions of various technologies but also influences people's intentions. Therefore, our aim in this study is to understand whether and how social media influences people's intentions to use renewable energy sources. The research sample includes users of Instagram who are interested in and following information being posted on renewable energy sources. The methodology includes the use of a modified version of the extended parallel process model that includes attitude, intention, and trust in social media. The results of structural equation modeling show that the perceived risk of climate change significantly affects respondents' intention to use renewable energies. Also, perceived self-efficacy has a significant impact on attitude, intention, and use of renewable energy. Government agencies can increase the likelihood that household energy consumers will use renewable energy by using trusted channels to deliver necessary messages about the harms of using traditional energy and the low cost and ease of using renewable energy. © 2021 Elsevier Ltd
英文关键词	Energy policy in Iran; Extended parallel process model; Impact of social media; Renewable energy sources; Risk perceptions
语种	英语
scopus关键词	Climate change; Economic and social effects; Natural resources; Renewable energy resources; Social networking (online); Energy; Energy policy in iran; Extended parallel process model; Impact of social medium; Parallel process; Process-models; Renewable energies; Renewable energy source; Social media; Use of renewable energies; Risk perception; alternative energy; climate change; energy policy; household energy; media role; model; risk perception; social media; Iran
来源期刊	Energy Policy
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/256405
作者单位	Department of Agricultural Extension, Communication and Rural Development, University of Zanjan, Iran; Advancing System Analysis, International Institute for Applied Systems Analysis, Laxenburg, Austria; Agricultural Sciences and Natural Resources University of Khuzestan, Khuzestan, Mollasani, Iran
推荐引用方式 GB/T 7714	Zobeidi T.,Komendantova N.,Yazdanpanah M.. Social media as a driver of the use of renewable energy: The perceptions of instagram users in Iran[J],2022,161.
APA	Zobeidi T.,Komendantova N.,&Yazdanpanah M..(2022).Social media as a driver of the use of renewable energy: The perceptions of instagram users in Iran.Energy Policy,161.
MLA	Zobeidi T.,et al."Social media as a driver of the use of renewable energy: The perceptions of instagram users in Iran".Energy Policy 161(2022).