气候变化领域集成服务门户(CCPortal): Social influence in the adoption of digital consumer innovations for climate change

CCPortal

DOI	10.1016/j.enpol.2022.112800
	Social influence in the adoption of digital consumer innovations for climate change
	Vrain E.; Wilson C.; Kerr L.; Wilson M.
发表日期	2022
ISSN	0301-4215
卷号	162
英文摘要	Digital consumer innovations offer low-carbon alternatives to mainstream consumption practices. We contribute new insights on the importance of social influence in the uptake of digital consumer innovations for climate change across mobility, food, homes, and energy domains. Using nationally representative UK survey data (n = 3007), we show that electronic word-of-mouth is the dominant mechanism of information exchange for strengthening adoption intentions. This finding is robust across 16 innovations from car clubs to 11th hour food apps. Other social influence mechanisms such as social norms and neighbourhood effects are as important only for highly visible innovations such as electric vehicles. Using deep dive early adopter studies of ridesharing platforms, digital food hubs, and smart home technologies, we show that trust in digital platforms and place-based community networks are important characteristics affecting social influence. Social norms can help build trust, while word-of-mouth spreads positive information for locally salient innovations. Policies stimulating innovation adoption tend to focus on purchase incentives. Opportunities to harness social influence processes remain unexploited. Our research emphasises the importance of digital skills and infrastructure for supporting these processes, social marketing for building positive norms, and community networks for enabling interpersonal exchange. © 2022 Elsevier Ltd
英文关键词	Diffusion of innovations; Electronic word-of-mouth1; Information sources; Interpersonal communication; Low carbon
语种	英语
scopus关键词	Automation; Carbon; Economic and social effects; Intelligent buildings; Marketing; Community networks; Consumer innovations; Diffusion of innovations; Electronic word-of-mouth1; Home domain; Information sources; Inter-personal communications; Low carbon; Social influence; Social norm; Climate change; climate change; digitization; electric vehicle; innovation; neighborhood; survey; technological development
来源期刊	Energy Policy
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/256361
作者单位	Tyndall Centre for Climate Change Research, University of East Anglia, Norwich, UK NR4 7TJ, United Kingdom; The Environmental Change Institute, School of Geography and the Environment, University of Oxford, South Parks Road, Oxford, UK OX1 3QY, United Kingdom
推荐引用方式 GB/T 7714	Vrain E.,Wilson C.,Kerr L.,et al. Social influence in the adoption of digital consumer innovations for climate change[J],2022,162.
APA	Vrain E.,Wilson C.,Kerr L.,&Wilson M..(2022).Social influence in the adoption of digital consumer innovations for climate change.Energy Policy,162.
MLA	Vrain E.,et al."Social influence in the adoption of digital consumer innovations for climate change".Energy Policy 162(2022).