气候变化领域集成服务门户(CCPortal): “I take the green one”: The choice of regional green electricity contracts in the light of regional and environmental identity

CCPortal

DOI	10.1016/j.enpol.2022.112831
	“I take the green one”: The choice of regional green electricity contracts in the light of regional and environmental identity
	Fait L.; Groh E.D.; Wetzel H.
发表日期	2022
ISSN	0301-4215
卷号	163
英文摘要	Most studies that focus on the choice of electricity contracts rely on the concept of utility-maximizing agents. However, since electricity is a low-involvement good and choosing an electricity contract is cognitively demanding, these studies may be misguided. Therefore, we investigate whether the choice of an electricity contract is instead driven by decision heuristics. Based on a stated choice experiment on electricity contracts, we find a willingness to pay for regional and green electricity that is causally affected by environmental and regional identity. Moreover, we find that about 40% of electricity contract choices are guided by the heuristic of choosing the greenest electricity mix. Decision heuristics based on regional contract characteristics occur less frequently. However, their use increases significantly when regional identity is salient. Thus, environmental and regional identity is a channel that can be used by policy makers and electricity providers for targeted marketing or information campaigns to increase demand for regional electricity products. © 2022 The Authors
英文关键词	Decision heuristic; Priming; Regional and environmental identity; Regional electricity production; Renewable energy; Stated choice experiment
语种	英语
scopus关键词	Decision heuristics; Electricity contracts; Electricity production; Green electricity; Priming; Regional and environmental identity; Regional electricity production; Renewable energies; Stated choice experiments; Willingness to pay; alternative energy; electricity generation; electricity supply; energy management; energy market; price dynamics
来源期刊	Energy Policy
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/256318
作者单位	Institute of Economics, University of Kassel, Nora-Platiel-Str. 4, Kassel, 34109, Germany
推荐引用方式 GB/T 7714	Fait L.,Groh E.D.,Wetzel H.. “I take the green one”: The choice of regional green electricity contracts in the light of regional and environmental identity[J],2022,163.
APA	Fait L.,Groh E.D.,&Wetzel H..(2022).“I take the green one”: The choice of regional green electricity contracts in the light of regional and environmental identity.Energy Policy,163.
MLA	Fait L.,et al."“I take the green one”: The choice of regional green electricity contracts in the light of regional and environmental identity".Energy Policy 163(2022).