气候变化领域集成服务门户(CCPortal): Scale framing, benefit framing and their interaction effects on energy-saving behaviors: Evidence from urban residents of China

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DOI	10.1016/j.enpol.2022.113005
	Scale framing, benefit framing and their interaction effects on energy-saving behaviors: Evidence from urban residents of China
	Wang J.; Li Y.; He Z.; Gao J.; Wang J.
发表日期	2022
ISSN	0301-4215
卷号	166
英文摘要	Based on an experiment on urban residents in China, this study analyzes the influence of differently framed messages on energy-saving behaviors. It is the first to study the effect of scale framing (large vs. small scale) and the interaction effects between scale and benefit framing (environmental vs. monetary benefit) on energy-saving behaviors. The study also analyzes the mediating effect of attitude, and the moderating effect of contextual factors. Data was collected from 1280 Chinese residents and was analyzed using a structural equation model. The results indicate that scale framing has significant effects on energy-saving usage behavior both directly and indirectly. However, the environmental or monetary benefit of saving energy surprisingly makes no difference to urban residents. Interestingly, in the monetary framing, large-scale messages can significantly promote energy-saving usage behavior compared to small-scale ones, while the differences are not significant in the environmental framing. Among the contextual factors, individual income and education level have significant moderating effects on several paths in our theoretical model. Finally, the theoretical and practical implications for energy-saving behavior promotion are discussed. © 2022 Elsevier Ltd
英文关键词	Benefit framing; Contextual factors; Energy-saving behavior; Scale framing; Sustainable development
语种	英语
scopus关键词	Sustainable development; Benefit framing; Contextual factors; Effects of scale; Energy savings; Energy-saving behavior; Energy-savings; Interaction effect; Moderating effect; Scale framing; Small scale; Energy conservation
来源期刊	Energy Policy
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/256188
作者单位	School of Business Administration at Zhejiang University of Finance & Economics, Hangzhou, 310018, China; School of Economics, Hangzhou Normal University, Hangzhou, 311121, China
推荐引用方式 GB/T 7714	Wang J.,Li Y.,He Z.,et al. Scale framing, benefit framing and their interaction effects on energy-saving behaviors: Evidence from urban residents of China[J],2022,166.
APA	Wang J.,Li Y.,He Z.,Gao J.,&Wang J..(2022).Scale framing, benefit framing and their interaction effects on energy-saving behaviors: Evidence from urban residents of China.Energy Policy,166.
MLA	Wang J.,et al."Scale framing, benefit framing and their interaction effects on energy-saving behaviors: Evidence from urban residents of China".Energy Policy 166(2022).