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DOI | 10.1016/j.enpol.2022.113016 |
Do collective energy switching campaigns engage vulnerable households? Evidence from The Big Switch | |
Moniche-Bermejo A. | |
发表日期 | 2022 |
ISSN | 0301-4215 |
卷号 | 167 |
英文摘要 | Any initiative to mobilize consumers faces three consecutive hurdles: reaching consumers, engaging consumers and making consumers act. In this paper, we analyse how well the largest collective switching mechanism in UK, The Big Switch, managed with the first two hurdles in Great Britain (GB) in 2012 to mobilize vulnerable consumers. We use zero-inflated count data models to distinguish the awareness process (the first hurdle) from the engagement process (the second hurdle). We find that none of the vulnerability dimensions as defined by the UK regulator impacts negatively on awareness. On the contrary, rural areas and those belonging to the lowest income quartile are significantly more aware of The Big Switch initiative. But when households are required to act on the information, we find that rural areas and those with a larger percentage of senior population are more active. There are two types of extremely disengaged households -meaning that they are less aware and, conditional on awareness, register less: households with children and highly deprived ones. Our analysis reveals that the effect of vulnerability on engagement is cumulative and that special emphasis should be placed on these two types of households when fighting energy poverty using collective switching initiatives. © 2022 Elsevier Ltd |
英文关键词 | Awareness and engaging; Collective switching; Retail energy market; Vulnerable consumers; Zero-inflated count data models |
语种 | 英语 |
scopus关键词 | Economic and social effects; Power markets; Rural areas; Switching; Awareness and engaging; Collective switching; Count data modeling; Energy; Energy markets; Retail energy market; Switching mechanism; Vulnerable consumer; Zero-inflated; Zero-inflated count data model; Binary alloys |
来源期刊 | Energy Policy |
文献类型 | 期刊论文 |
条目标识符 | http://gcip.llas.ac.cn/handle/2XKMVOVA/256159 |
作者单位 | Programa de Doctorado en Economía y Empresa, Universidad de Málaga, Málaga, 29007, Spain |
推荐引用方式 GB/T 7714 | Moniche-Bermejo A.. Do collective energy switching campaigns engage vulnerable households? Evidence from The Big Switch[J],2022,167. |
APA | Moniche-Bermejo A..(2022).Do collective energy switching campaigns engage vulnerable households? Evidence from The Big Switch.Energy Policy,167. |
MLA | Moniche-Bermejo A.."Do collective energy switching campaigns engage vulnerable households? Evidence from The Big Switch".Energy Policy 167(2022). |
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