气候变化领域集成服务门户(CCPortal): Would you like to know more? The effect of personalized wildfire risk information and social comparisons on information-seeking behavior in the wildland

CCPortal

DOI	10.1007/s11069-021-04534-x
	Would you like to know more? The effect of personalized wildfire risk information and social comparisons on information-seeking behavior in the wildland–urban interface
	Meldrum J.R.; Brenkert-Smith H.; Champ P.A.; Gomez J.; Byerly H.; Falk L.; Barth C.M.
发表日期	2021
ISSN	0921030X
起始页码	2139
结束页码	2161
卷号	106 期号:3
英文摘要	Private landowners are important actors in landscape-level wildfire risk management. Accordingly, wildfire programs and policy encourage wildland–urban interface homeowners to engage with local organizations to properly mitigate wildfire risk on their parcels. We investigate whether parcel-level wildfire risk assessment data, commonly used to inform community-level planning and resource allocation, can be used to “nudge” homeowners to engage further with a regional wildfire organization. We sent 4564 households in western Colorado a letter that included varying combinations of risk information about their community, their parcels, and their neighbors’ parcels, and we measured follow-up visits to a personalized “Web site”. We find that the effect of providing parcel-specific information depends on baseline conditions: Informing homeowners about their property’s wildfire risk increases information-seeking among homeowners of the highest-risk parcels by about 5 percentage points and reduces information-seeking among homeowners of lower-risk parcels by about 6 percentage points. Parcel-specific information also increases the overall response in the lowest risk communities by more than 10 percentage points. Further, we find evidence of a 6-percentage point increase in response rate associated with receiving a social comparison treatment that signals neighboring properties as being either low or moderate risk on average. These results, especially considered against the 13 percent overall average response rate, offer causal evidence that providing parcel-specific wildfire risk information can influence behavior. As such, we demonstrate the effectiveness of simple outreach in engaging wildland–urban interface homeowners with wildfire risk professionals in ways that leverage existing data. © 2021, This is a U.S. government work and not under copyright protection in the U.S.; foreign copyright protection may apply.
关键词	Information-seeking Nudge Personalized information Public engagement Social comparison Wildland fire
英文关键词	comparative study; fire management; landowner; local participation; nature conservation; private sector; resource allocation; risk assessment; urban area; wildfire; Colorado; United States
语种	英语
来源期刊	Natural Hazards
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/206419
作者单位	Fort Collins Science Center, U.S. Geological Survey, 2150 Centre Ave. Bldg. C, Fort Collins, CO 80526, United States; Institute of Behavioral Science, University of Colorado Boulder, 483 UCB, Boulder, CO 80309-0483, United States; Rocky Mountain Research Station, U.S.D.A. Forest Service, 240 W Prospect Rd, Fort Collins, CO 80526, United States; West Region Wildfire Council, 510 S. Cascade Ave., Montrose, CO 81401, United States; U.S. Bureau of Land Management – Montana/Dakotas, Fire and Aviation Management, 1299 Rimtop Dr, Billings, MT 59105, United States
推荐引用方式 GB/T 7714	Meldrum J.R.,Brenkert-Smith H.,Champ P.A.,等. Would you like to know more? The effect of personalized wildfire risk information and social comparisons on information-seeking behavior in the wildland–urban interface[J],2021,106(3).
APA	Meldrum J.R..,Brenkert-Smith H..,Champ P.A..,Gomez J..,Byerly H..,...&Barth C.M..(2021).Would you like to know more? The effect of personalized wildfire risk information and social comparisons on information-seeking behavior in the wildland–urban interface.Natural Hazards,106(3).
MLA	Meldrum J.R.,et al."Would you like to know more? The effect of personalized wildfire risk information and social comparisons on information-seeking behavior in the wildland–urban interface".Natural Hazards 106.3(2021).