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| DOI | 10.1016/j.enpol.2020.111986 |
| Appliance-based solar certificates: A new way of going green | |
| Kühne S.J.; Reijnen E.; Ritter R. | |
| 发表日期 | 2021 |
| ISSN | 03014215 |
| 卷号 | 148 |
| 英文摘要 | In recent years, an increasing amount of solar energy has been produced around the globe, but too few consumers actually buy it. Three studies now show how this purchase can be promoted with an approach similar to the carbon offset program in aviation. After a fictitious purchase of differently priced appliances (e.g. electric toothbrush or TV set) in an online store, participants could buy a solar certificate for this appliance, whereby its price depended on the appliance's energy consumption as well as the selected term (e.g. 1 or 3 years) of the certificate. By purchasing such a certificate, the amount of solar energy consumed by this appliance for the selected term would be fed into the Swiss electricity grid. Study 1 showed that participants were willing to buy such a certificate, especially certificates with longer terms. That willingness, however, depended on the “solar certificate price/appliance price” ratio. While Study 2 showed that this purchase is influenced by promotions (e.g., a specific reduction in price), Study 3 showed that this purchase did not lead to a less environmentally friendly behavior afterwards. Appliance-based solar certificates easily available at the point of sale can encourage consumers to buy more solar energy. © 2020 The Author(s) |
| 关键词 | Consumer behaviorNudgeRenewable energySolar electricity certificateWTP |
| 英文关键词 | Energy utilization; Purchasing; Sales; Carbon offsets; Electric toothbrushes; Electricity grids; Online store; Point of sale; Solar energy; alternative energy; certification; consumption behavior; electricity generation; solar power; willingness to pay; Switzerland |
| 语种 | 英语 |
| 来源期刊 | Energy Policy
 |
| 文献类型 | 期刊论文 |
| 条目标识符 | http://gcip.llas.ac.cn/handle/2XKMVOVA/205199 |
| 作者单位 | ZHAW Zurich University of Applied Sciences, School of Applied Psychology, Steinstrasses 96, Zürich, CH8037, Switzerland |
| 推荐引用方式 GB/T 7714 | Kühne S.J.,Reijnen E.,Ritter R.. Appliance-based solar certificates: A new way of going green[J],2021,148. |
| APA | Kühne S.J.,Reijnen E.,&Ritter R..(2021).Appliance-based solar certificates: A new way of going green.Energy Policy,148. |
| MLA | Kühne S.J.,et al."Appliance-based solar certificates: A new way of going green".Energy Policy 148(2021). |
| 条目包含的文件 | 条目无相关文件。 | |||||
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