气候变化领域集成服务门户(CCPortal): Two energy suppliers are better than one: Survey experiments on consumer engagement with local energy in GB

CCPortal

DOI	10.1016/j.enpol.2020.111891
	Two energy suppliers are better than one: Survey experiments on consumer engagement with local energy in GB
	Watson N.E.; Huebner G.M.; Fell M.J.; Shipworth D.
发表日期	2020
ISSN	03014215
卷号	147
英文摘要	Usually consumers have a single energy supplier. Permitting consumers to take on additional contracts with local suppliers in a multiple-supplier model could support growth of local renewable energy. The aims of this study were to assess the attractiveness of a multiple-supplier model and to understand whether consumers would be more likely to engage with local energy suppliers in a multiple-supplier model or the current single supplier model. An additional aim was to explore the role of default effects and cognitive biases associated with remaining with incumbent suppliers (loss-aversion, cognitive effort and implied endorsement). Two nationally representative survey experiments were conducted in Great Britain (n = 1042, n = 762). Results showed that participants were significantly more likely to engage with local energy suppliers under a multiple-supplier model than the current single supplier model. In one experiment, consumers’ preference for adding a local supplier under a multiple-supplier model was so strong that it overcame default effects. The perception that the supplier has been recommended (i.e. implied endorsement) was the most robust mechanism associated with remaining with default suppliers, suggesting that explicit endorsement of local energy suppliers may encourage uptake. Results suggest multiple-supplier models are likely to be a promising avenue for increased energy market engagement. © 2020 Elsevier Ltd
关键词	Behavioural economics Cognitive biases Future energy markets Local energy Multiple-supplier models Survey experiment
英文关键词	Energy policy; Cognitive bias; Cognitive efforts; Energy markets; Energy suppliers; Local renewable; Local suppliers; Loss aversion; Robust mechanisms; Surveys; alternative energy; behavioral response; cognition; consumption behavior; economic analysis; energy market; experimental study; future prospect; numerical model; survey method
语种	英语
来源期刊	Energy Policy
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/204925
作者单位	UCL Energy Institute, University College London, 14 Upper Woburn Pl, BloomsburyLondon WC1H 0NN, United Kingdom
推荐引用方式 GB/T 7714	Watson N.E.,Huebner G.M.,Fell M.J.,et al. Two energy suppliers are better than one: Survey experiments on consumer engagement with local energy in GB[J],2020,147.
APA	Watson N.E.,Huebner G.M.,Fell M.J.,&Shipworth D..(2020).Two energy suppliers are better than one: Survey experiments on consumer engagement with local energy in GB.Energy Policy,147.
MLA	Watson N.E.,et al."Two energy suppliers are better than one: Survey experiments on consumer engagement with local energy in GB".Energy Policy 147(2020).