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| DOI | 10.1016/j.enpol.2020.111474 |
| Green innovations: The organizational setup of pilot projects and its influence on consumer perceptions | |
| Grimm V.; Kretschmer S.; Mehl S. | |
| 发表日期 | 2020 |
| ISSN | 03014215 |
| 卷号 | 142 |
| 英文摘要 | Pilot-, test- and demonstration-projects (PTDs) are a prominent policy tool to promote the adoption of smart, green technologies. However, as technology adoption is heavily dependent on the individual attributes and beliefs of potential adopters, it is important to understand the influence of a PTD's organizational setup on technology perception. By varying the information about a PTD's organizational setup in a survey experiment among a selected sample of potential PTD-participants, we gather first experimental evidence for the effect of different setups on the perception of green technologies. We show that the organizational setup has a significant impact on a product's perceived contribution to the energy transition, its establishment in the market, cost-reduction potential, innovativeness and environmental friendliness. In particular, full organizational cooperation between government, university and industry consistently improves perceptions compared to a partial setup. Regarding the willingness to participate in a PTD, we find that communication and support are the most imperative aspects and even more important than economic benefits. Our findings provide policy-makers with a more ample foundation on how PTDs should be designed to successfully transfer technologies to the market. © 2020 Elsevier Ltd |
| 关键词 | Adoption decisionInnovation diffusionOrganizational setupPilot projectsTriple helix |
| 英文关键词 | Commerce; Surveys; Consumer perception; Demonstration project; Economic benefits; Energy transitions; Environmental friendliness; Experimental evidence; Technology adoption; Transfer technologies; Cost reduction; consumption behavior; innovation; perception; technology adoption |
| 语种 | 英语 |
| 来源期刊 | Energy Policy
 |
| 文献类型 | 期刊论文 |
| 条目标识符 | http://gcip.llas.ac.cn/handle/2XKMVOVA/204680 |
| 作者单位 | Chair of Economic Theory, Friedrich-Alexander Universität Erlangen-Nürnberg (FAU), Lange Gasse 20, Nürnberg, 90403, Germany; Energie Campus Nürnberg, Fürther Str. 250, Nürnberg, 90429, Germany |
| 推荐引用方式 GB/T 7714 | Grimm V.,Kretschmer S.,Mehl S.. Green innovations: The organizational setup of pilot projects and its influence on consumer perceptions[J],2020,142. |
| APA | Grimm V.,Kretschmer S.,&Mehl S..(2020).Green innovations: The organizational setup of pilot projects and its influence on consumer perceptions.Energy Policy,142. |
| MLA | Grimm V.,et al."Green innovations: The organizational setup of pilot projects and its influence on consumer perceptions".Energy Policy 142(2020). |
| 条目包含的文件 | 条目无相关文件。 | |||||
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