气候变化领域集成服务门户(CCPortal): Appliance-specific feedback and social comparisons: Evidence from a field experiment on energy conservation

CCPortal

DOI	10.1016/j.enpol.2020.111742
	Appliance-specific feedback and social comparisons: Evidence from a field experiment on energy conservation
	Brülisauer M.; Goette L.; Jiang Z.; Schmitz J.; Schubert R.
发表日期	2020
ISSN	03014215
卷号	145
英文摘要	The provision of feedback about individual electricity consumption is a widely used approach to promote pro-environmental behavior. This form of feedback typically invokes social comparisons by informing households about their aggregate electricity consumption relative to others. While previous research has shown that aggregate consumption feedback translates into significant energy savings, the potential for further reductions may remain untapped because households lack knowledge about their appliance energy consumption patterns. In this paper, we present evidence from a field experiment, where we provide residents with feedback about their electricity consumption, specific to a high-energy use appliance (i.e. air-conditioner). We provide the relevant social norm information by varying the reference group of each resident. We find that our appliance-specific feedback is a powerful tool to curb electricity consumption. Residents significantly reduce their average air-conditioning usage by 17% in our treatment groups. Notwithstanding, our effects are not driven by comparative feedback with respect to different reference groups. We interpret this as encouraging evidence to promote the use of appliance-specific feedback to realize energy savings. © 2020 Elsevier Ltd
关键词	Electricity consumption Experimental economics Feedback Social comparisons Social norms
英文关键词	Aggregates; Air conditioning; Electric power utilization; Energy utilization; Aggregate consumption; Comparative feedbacks; Electricity-consumption; Field experiment; Pro-environmental behaviors; Reference group; Social norm; Treatment group; Energy conservation; comparative study; electronic equipment; energy conservation; energy policy; experimental study; household energy
语种	英语
来源期刊	Energy Policy
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/204581
作者单位	Energie 360, Switzerland; University of Bonn, Germany; National University of Singapore, Singapore; FRS Singapore, Singapore; Radboud University, Netherlands; ETH Zürich, Switzerland
推荐引用方式 GB/T 7714	Brülisauer M.,Goette L.,Jiang Z.,et al. Appliance-specific feedback and social comparisons: Evidence from a field experiment on energy conservation[J],2020,145.
APA	Brülisauer M.,Goette L.,Jiang Z.,Schmitz J.,&Schubert R..(2020).Appliance-specific feedback and social comparisons: Evidence from a field experiment on energy conservation.Energy Policy,145.
MLA	Brülisauer M.,et al."Appliance-specific feedback and social comparisons: Evidence from a field experiment on energy conservation".Energy Policy 145(2020).