气候变化领域集成服务门户(CCPortal): E-greening the planet

CCPortal

DOI	10.1111/ele.13600
	E-greening the planet
	Zhong H.; Dixon K.W.
发表日期	2020
ISSN	1461023X
起始页码	1733
结束页码	1735
卷号	23 期号:12
英文摘要	Ant Forest, a mobile app developed by the monolithic Alibaba Group, is greening individuals’ daily activities and transforming human capacity to reverse global environmental degradation. Over 500 million e-trees are being cultivated every day in China using Ant Forest, and over 122 million real trees have been planted over more than 112 000 ha of degraded land. Ant Forest showcases how internet technology innovation combined with digital financing and philanthropy is contributing to solving environmental issues while attracting and retaining customer loyalty. This powerful business model has the potential to spread to all manner of environmental outcomes. © 2020 John Wiley & Sons Ltd.
关键词	Ant forest E-greening ecological restoration
英文关键词	business service; digitization; environmental degradation; environmental economics; innovation; Internet; software; technological development; China; astronomy; China; ecosystem; forest; human; tree; China; Ecosystem; Forests; Humans; Planets; Trees
语种	英语
来源期刊	Ecology Letters
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/204309
作者单位	School of Biological Sciences, University of Western Australia, Perth, 6009, Australia; Centre for Mine Site Restoration, School of Molecular and Life Sciences, Curtin University, Bentley, WA 6102, Australia
推荐引用方式 GB/T 7714	Zhong H.,Dixon K.W.. E-greening the planet[J],2020,23(12).
APA	Zhong H.,&Dixon K.W..(2020).E-greening the planet.Ecology Letters,23(12).
MLA	Zhong H.,et al."E-greening the planet".Ecology Letters 23.12(2020).