气候变化领域集成服务门户(CCPortal): Localized climate reporting by tv weathercasters enhances public understanding of climate change as a local problem: Evidence from a randomized controlled experiment

CCPortal

DOI	10.1175/BAMS-D-19-0079.1
	Localized climate reporting by tv weathercasters enhances public understanding of climate change as a local problem: Evidence from a randomized controlled experiment
	Feygina I.; Myers T.; Placky B.; Sublette S.; Souza T.; Toohey-Morales J.; Maibach E.
发表日期	2020
ISSN	00030007
起始页码	E1092
结束页码	E1100
卷号	101 期号:7
英文摘要	A rapidly growing number of TV weathercasters are reporting on the local implications of climate change, although little is known about the effectiveness of such communication. To test the impact of localized climate reporting, we conducted an internet-based randomized controlled experiment in which local TV news viewers (n = 1,200) from two American cities (Chicago and Miami) watched either three localized climate reports or three standard weather reports featuring a prominent TV weathercaster from their city; each of the videos was between 1 and 2 min in duration. Participants' understanding of climate change as real, human-caused, and locally relevant was assessed with a battery of questions after watching the set of three videos. Compared to participants who watched weather reports, participants who watched climate reports became significantly more likely to 1) understand that climate change is happening, is human-caused, and is causing harm in their community; 2) feel that climate change is personally relevant and express greater concern about it; and 3) feel that they understand how climate change works and express greater interest in learning more about it. In short, our findings demonstrate that watching even a brief amount of localized climate reporting (less than 6 min) delivered by TV weathercasters helps viewers develop a more accurate understanding of global climate change as a locally and personally relevant problem, and offer strong support for this promising approach to promoting enhanced public understanding of climate change through public media. © 2020 American Meteorological Society.
语种	英语
scopus关键词	Earth atmosphere; Meteorology; Chicago; Controlled experiment; Global climate changes; Internet based; Local problems; Public understanding; TV news; Climate change
来源期刊	Bulletin of the American Meteorological Society
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/177840
作者单位	Climate Central, Inc., Princeton, NJ, United States; Center for Climate Change Communication, George Mason University, Fairfax, VA, United States; WCAU-TV, NBC 10, Philadelphia, PA, United States; WTVJ, NBC O & O, Miami, FL, United States
推荐引用方式 GB/T 7714	Feygina I.,Myers T.,Placky B.,et al. Localized climate reporting by tv weathercasters enhances public understanding of climate change as a local problem: Evidence from a randomized controlled experiment[J],2020,101(7).
APA	Feygina I..,Myers T..,Placky B..,Sublette S..,Souza T..,...&Maibach E..(2020).Localized climate reporting by tv weathercasters enhances public understanding of climate change as a local problem: Evidence from a randomized controlled experiment.Bulletin of the American Meteorological Society,101(7).
MLA	Feygina I.,et al."Localized climate reporting by tv weathercasters enhances public understanding of climate change as a local problem: Evidence from a randomized controlled experiment".Bulletin of the American Meteorological Society 101.7(2020).