气候变化领域集成服务门户(CCPortal): Encouraging pro-environmental behaviour through green identity labelling

CCPortal

DOI	10.1038/s41893-020-0543-4
	Encouraging pro-environmental behaviour through green identity labelling
	Schwartz D.; Loewenstein G.; Agüero-Gaete L.
发表日期	2020
ISSN	2398-9629
起始页码	746
结束页码	752
卷号	3 期号:9
英文摘要	Promoting products for ‘green’ people has become an important strategy to encourage sustainable consumption. We test the effectiveness of the green identity labelling technique, which encourages pro-environmental purchases by associating them with an eco-friendly image. We conducted four experiments (online, laboratory and two field experiments) in which individuals could purchase green products that, in the treatment groups, were accompanied by a green identity label (for example, ‘this product is for green shoppers’). We find that the green identity labelling technique increases purchase of environmentally friendly products across the consumer settings examined in our experiments. We also examine factors that can moderate this effect. Green identity labels increase sales only if no price discount on the green product is advertised, and they have a bigger impact on people with demographics associated with pro-environmental values. © 2020, The Author(s), under exclusive licence to Springer Nature Limited.
语种	英语
scopus关键词	Purchasing; Environmental purchase; Environmental values; Environmentally friendly products; Field experiment; Green products; Identity labels; Sustainable consumption; Treatment group; Sales
来源期刊	Nature Sustainability
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/163485
作者单位	Department of Industrial Engineering, University of Chile, Santiago, Chile; Department of Social and Decision Sciences, Carnegie Mellon University, Pittsburgh, PA, United States
推荐引用方式 GB/T 7714	Schwartz D.,Loewenstein G.,Agüero-Gaete L.. Encouraging pro-environmental behaviour through green identity labelling[J],2020,3(9).
APA	Schwartz D.,Loewenstein G.,&Agüero-Gaete L..(2020).Encouraging pro-environmental behaviour through green identity labelling.Nature Sustainability,3(9).
MLA	Schwartz D.,et al."Encouraging pro-environmental behaviour through green identity labelling".Nature Sustainability 3.9(2020).