气候变化领域集成服务门户(CCPortal): Needs Analysis of the AR Application in the Packaging Design of Ya’an Tibetan Tea

CCPortal

DOI	10.1007/978-3-030-62743-0_109
	Needs Analysis of the AR Application in the Packaging Design of Ya’an Tibetan Tea
	He J.; Zhang L.; Jiang X.
发表日期	2021
ISSN	21945357
起始页码	765
结束页码	771
卷号	1282
英文摘要	Purpose Based on the current situation of packaging design of Ya’an Tibetan tea, this paper explores its application needs of AR technology. Method. According to the statistics of the existing packaging design data of Ya’an Tibetan tea, this paper analyzes the production protection strategy of intangible cultural heritage, the image building of regional public brands and the urgent need for consumption upgrading. Then it discusses the necessity of AR in the packaging design of Ya’an Tibetan tea. Result. The intervention of AR provides a new design direction for its packaging design. Conclusion. AR packaging design can expand the layout space of traditional packaging, enhance the interactive experience, strengthen consumer brand memory, etc., with broad application prospects. © 2021, The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG.
英文关键词	AR technology; Interactive experience; Packaging design; Ya’an Tibetan tea
语种	英语
scopus关键词	Advances in Intelligent Systems and Computing
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/158335
作者单位	Sichuan Agricultural University; No. 46 Xinkang Road; Ya’an; Sichuan; China
推荐引用方式 GB/T 7714	He J.,Zhang L.,Jiang X.. Needs Analysis of the AR Application in the Packaging Design of Ya’an Tibetan Tea[J],2021,1282.
APA	He J.,Zhang L.,&Jiang X..(2021).Needs Analysis of the AR Application in the Packaging Design of Ya’an Tibetan Tea.,1282.
MLA	He J.,et al."Needs Analysis of the AR Application in the Packaging Design of Ya’an Tibetan Tea".1282(2021).