气候变化领域集成服务门户(CCPortal): The influence of environmental identity labeling on the uptake of pro-environmental behaviors

CCPortal

DOI	10.1007/s10584-019-02501-x
	The influence of environmental identity labeling on the uptake of pro-environmental behaviors
	Eby B.; Carrico A.R.; Truelove H.B.
发表日期	2019
ISSN	0165-0009
起始页码	563
结束页码	580
卷号	155 期号:4
英文摘要	In this era of green marketing, consumers can earn the label of being pro-environmental for relatively simple and mundane actions. Researchers and practitioners have raised concerns that highlighting consumer behaviors as green might spill over, therefore increasing (positive spillover) or decreasing (negative spillover) an individual’s propensity to adopt a subsequent pro-environmental behavior (PEB). We report the results of two experimental studies that sought to investigate how labeling a person’s consumer behaviors or preferences as pro-environmental or not influences their decision to engage in a second PEB (donating to an environmental charity). Study 1 found that receiving a green label had no effect on environmental donations. Study 2 revealed that when a respondent’s consumer preferences were labeled as “not green”, they were significantly less likely to donate to an environmental cause relative to the control. We also find evidence that green labels interact with political identity. When Republicans were labeled as green, they were more likely to make an environmental donation than Republicans in the control condition. The donation behaviors of Democrats and Independents were not responsive to the label manipulation. Finally, both studies suggest that pre-existing environmental values are predictive of donation behavior. With additional research, the policy implications of using social labels to encourage PEBs can be better understood. © 2019, Springer Nature B.V.
语种	英语
scopus关键词	Public policy; Consumer preferences; Environmental values; Green marketing; Policy implications; Positive spillovers; Pro-environmental behaviors; Spill over; Consumer behavior; environmental planning; environmental values; experimental study; policy making; spillover effect
来源期刊	Climatic Change
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/147434
作者单位	Environmental Studies Program, University of Colorado at Boulder, 397 UCB, Boulder, CO 80309, United States; Department of Psychology, University of North Florida, 1 UNF Drive, Jacksonville, FL 32224, United States
推荐引用方式 GB/T 7714	Eby B.,Carrico A.R.,Truelove H.B.. The influence of environmental identity labeling on the uptake of pro-environmental behaviors[J],2019,155(4).
APA	Eby B.,Carrico A.R.,&Truelove H.B..(2019).The influence of environmental identity labeling on the uptake of pro-environmental behaviors.Climatic Change,155(4).
MLA	Eby B.,et al."The influence of environmental identity labeling on the uptake of pro-environmental behaviors".Climatic Change 155.4(2019).