气候变化领域集成服务门户(CCPortal): The behavioral response to a corporate carbon offset program: A field experiment on adverse effects and mitigation strategies

CCPortal

DOI	10.1016/j.gloenvcha.2020.102123
	The behavioral response to a corporate carbon offset program: A field experiment on adverse effects and mitigation strategies
	Günther S.A.; Staake T.; Schöb S.; Tiefenbeck V.
发表日期	2020
ISSN	0959-3780
卷号	64
英文摘要	More and more organizations are compensating the greenhouse gas emissions caused by their products and services through carbon offset programs. From the customers’ perspective, the mitigation of negative externalities associated with their demand may increase the utility derived from the (then guilt-free) consumption. In particular in settings where consumers do not pay for the marginal cost of consumption, this may lead to higher levels of resource use. This article empirically examines how the announcement of an organizational carbon offset program affects consumption in a CO2-intensive everyday activity (showering). We further evaluate the provision of real-time feedback as a strategy to counteract potential increases in consumption. For this purpose, we conducted an eight-week randomized controlled natural field experiment in a German youth hostel (full 2 × 2 factorial design; N = 9,999 observations). Consumption in the group with the offset program was statistically significantly higher than in the control group (by 5.4 to 15.5%). However, participants who additionally received real-time feedback on their consumption did not increase their resource use compared to the control group. While the results suggest that carbon offset programs may increase resource use, the findings provide evidence that organizations can counteract these adverse effects by making the individual's resource use salient. © 2020 Elsevier Ltd
英文关键词	Behavioral rebound; Carbon offsets; CO2 compensation; Corporate social responsibility; Natural field experiment; Resource consumption
语种	英语
scopus关键词	cost analysis; emissions trading; environmental economics; field method; greenhouse gas; resource use; strategic approach; Germany
来源期刊	Global Environmental Change
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/142012
作者单位	Department of Information Systems and Applied Computer Sciences, University of Bamberg, An der Weberei 5, Bamberg, 96047, Germany; Department of Management, Technology and Economics, ETH Zurich, Weinbergstr. 56/58, Zurich, 8092, Switzerland; School of Business, Economics and Society, University of Erlangen-Nuremberg, Lange Gasse 20, Nuremberg, 90403, Germany
推荐引用方式 GB/T 7714	Günther S.A.,Staake T.,Schöb S.,et al. The behavioral response to a corporate carbon offset program: A field experiment on adverse effects and mitigation strategies[J],2020,64.
APA	Günther S.A.,Staake T.,Schöb S.,&Tiefenbeck V..(2020).The behavioral response to a corporate carbon offset program: A field experiment on adverse effects and mitigation strategies.Global Environmental Change,64.
MLA	Günther S.A.,et al."The behavioral response to a corporate carbon offset program: A field experiment on adverse effects and mitigation strategies".Global Environmental Change 64(2020).