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DOI10.1016/j.enpol.2019.111131
Pro-environmental incentives and loss aversion: A field experiment on electricity saving behavior
Ghesla C.; Grieder M.; Schmitz J.; Stadelmann M.
发表日期2020
ISSN0301-4215
卷号137
英文摘要This paper reports evidence from a field experiment investigating households’ electricity saving behavior. We motivated households’ efforts to save electricity via pro-environmental incentives that did not affect people's monetary utility but targeted their environmental preferences. The results show that such pro-environmental incentives can be effective, especially when framed as potential losses to the environment. Our loss-framed pro-environmental incentive led households to save 5% on their monthly electricity consumption compared to a control group. © 2019 Elsevier Ltd
英文关键词Ecological incentives; Energy conservation; Loss aversion; Loss framing; Pro-environmental behavior; Randomized field experiments
学科领域Control groups; Ecological incentives; Electricity saving; Electricity-consumption; Field experiment; Loss aversion; Potential loss; Pro-environmental behaviors; Energy conservation; electricity supply; energy conservation; environmental economics; experimental study; household energy; incentive
语种英语
scopus关键词Control groups; Ecological incentives; Electricity saving; Electricity-consumption; Field experiment; Loss aversion; Potential loss; Pro-environmental behaviors; Energy conservation; electricity supply; energy conservation; environmental economics; experimental study; household energy; incentive
来源期刊Energy Policy
文献类型期刊论文
条目标识符http://gcip.llas.ac.cn/handle/2XKMVOVA/118215
作者单位Pöyry Management Consulting GmbH, Kranichberggasse 2, Vienna, 1120, Austria; Swiss Federal Institute of Technology (ETH) Zurich, Department of Humanities, Social and Political Sciences, Chair of Economics, Clausiusstrasse 37, Zurich, 8092, Switzerland; Zurich University of Applied Sciences (ZHAW), School of Management and Law, Center for Energy and the Environment, Bahnhofplatz 12, Winterthur, 8400, Switzerland; Institute for Management Research, Department of Economics, Radboud University Nijmegen, Heyendaalseweg 141, Nijmegen, 6525AJ, Netherlands; Credit Suisse, Uetlibergstr. 231, Zurich, 8045, Switzerland
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Ghesla C.,Grieder M.,Schmitz J.,et al. Pro-environmental incentives and loss aversion: A field experiment on electricity saving behavior[J],2020,137.
APA Ghesla C.,Grieder M.,Schmitz J.,&Stadelmann M..(2020).Pro-environmental incentives and loss aversion: A field experiment on electricity saving behavior.Energy Policy,137.
MLA Ghesla C.,et al."Pro-environmental incentives and loss aversion: A field experiment on electricity saving behavior".Energy Policy 137(2020).
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