气候变化领域集成服务门户(CCPortal): Preaching to different choirs: How to motivate dismissive, uncommitted, and alarmed audiences to adapt to climate change?

CCPortal

DOI	10.1016/j.gloenvcha.2015.11.002
	Preaching to different choirs: How to motivate dismissive, uncommitted, and alarmed audiences to adapt to climate change?
	Hine D.W.; Phillips W.J.; Cooksey R.; Reser J.P.; Nunn P.; Marks A.D.G.; Loi N.M.; Watt S.E.
发表日期	2016
ISSN	0959-3780
卷号	36
英文摘要	People vary considerably in terms of their knowledge, beliefs, and concern about climate change. Thus, an important challenge for climate change communicators is how to most effectively engage different types of audiences. This study aimed to identify distinct audience segments that vary in terms of their values, beliefs, and responses to climate change and determine for each segment which specific message attributes increased motivation to engage in climate adaptation. A sample of 1031 Australian residents (aged 18-66 years) completed an online survey assessing their values, beliefs, and behaviors related to climate change, and recording their responses to a broad range of climate change adaptation messages. Latent profile analysis identified three distinct audience segments: alarmed (34.4%), uncommitted (45.2%), and dismissive (20.3%). Sixty climate change adaptation messages were coded in terms of the presence/absence of six attributes: explicit reference to climate change, providing specific adaptation advice, strong negative emotive content, emphasis on collective responsibility, highlighting local impacts, and underscoring financial impacts. Participants viewed a random sample of six messages and rated the extent to which each message motivated them to seek out more information and immediately respond to the climate change threat portrayed in the message. Multilevel modeling indicated messages that included strong negative emotive content or provided specific adaptation advice increased adaptation intentions in all three audience segments. Omitting any mention of climate change and emphasizing local impacts increased adaptation intentions in dismissive audiences. Implications for tailoring and targeting climate change adaptation messages are discussed. © 2015 Elsevier Ltd.
英文关键词	Audience segmentation; Climate change adaptation; Climate change communication; Social marketing
学科领域	climate change; climate effect; communication; cultural influence; participatory approach; social behavior; adaptation; marketing; perception; public attitude; resident population; World Wide Web; Australia
语种	英语
scopus关键词	climate change; climate effect; communication; cultural influence; participatory approach; social behavior; adaptation; marketing; perception; public attitude; resident population; World Wide Web; Australia
来源期刊	Global Environmental Change
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/117419
作者单位	University of New England, Armidale, Australia; Griffith UniversityQLD, Australia; University of Sunshine CoastQLD, Australia
推荐引用方式 GB/T 7714	Hine D.W.,Phillips W.J.,Cooksey R.,et al. Preaching to different choirs: How to motivate dismissive, uncommitted, and alarmed audiences to adapt to climate change?[J],2016,36.
APA	Hine D.W..,Phillips W.J..,Cooksey R..,Reser J.P..,Nunn P..,...&Watt S.E..(2016).Preaching to different choirs: How to motivate dismissive, uncommitted, and alarmed audiences to adapt to climate change?.Global Environmental Change,36.
MLA	Hine D.W.,et al."Preaching to different choirs: How to motivate dismissive, uncommitted, and alarmed audiences to adapt to climate change?".Global Environmental Change 36(2016).