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DOI10.1016/j.gloenvcha.2016.04.003
A cautionary note about messages of hope: Focusing on progress in reducing carbon emissions weakens mitigation motivation
Hornsey M.J.; Fielding K.S.
发表日期2016
ISSN0959-3780
卷号39
英文摘要For the first time this millennium, growth in carbon emissions has slowed. Indeed, the year 2014 was the first time in 40 years that the planet saw zero growth in emissions. We examine whether this message of progress can be effective in motivating people to engage in mitigation efforts. This question dovetails with commentary suggesting that gloomy messages about climate change risk fatiguing the population, and that alternative approaches are necessary. It is also informed by work suggesting that hope is a motivating force in terms of engaging in collective action and social change. Study 1 (N = 574) showed that negative emotions were strongly related to mitigation motivation and feelings of efficacy, but hope-related emotions had a much weaker relationship with these constructs. In the main experiment (Study 2: N = 431) participants read an optimistic, pessimistic, or neutral message about the rate of progress in reducing global carbon emissions. Relative to the pessimistic message, the optimistic message reduced participants' sense that climate change represented a risk to them, and the associated feelings of distress. Consequently, the optimistic message was less successful in increasing mitigation motivation than the pessimistic message. In sum, predictions that the optimistic message would increase efficacy did not transpire; concerns that the optimistic message would increase complacency did transpire. Recent progress in curbing global carbon emissions is welcome, but we found no evidence that messages focusing on this progress constitute an effective communication strategy. © 2016 Elsevier Ltd.
英文关键词Climate change; Efficacy; Framing; Hope; Mitigation
学科领域carbon emission; climate change; collective action; conceptual framework; emission control; global perspective; mitigation; perception; social behavior; social change
语种英语
scopus关键词carbon emission; climate change; collective action; conceptual framework; emission control; global perspective; mitigation; perception; social behavior; social change
来源期刊Global Environmental Change
文献类型期刊论文
条目标识符http://gcip.llas.ac.cn/handle/2XKMVOVA/117368
作者单位University of Queensland, School of Psychology, Campbell Rd., St. Lucia, Australia
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Hornsey M.J.,Fielding K.S.. A cautionary note about messages of hope: Focusing on progress in reducing carbon emissions weakens mitigation motivation[J],2016,39.
APA Hornsey M.J.,&Fielding K.S..(2016).A cautionary note about messages of hope: Focusing on progress in reducing carbon emissions weakens mitigation motivation.Global Environmental Change,39.
MLA Hornsey M.J.,et al."A cautionary note about messages of hope: Focusing on progress in reducing carbon emissions weakens mitigation motivation".Global Environmental Change 39(2016).
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