气候变化领域集成服务门户(CCPortal): Climate visuals: A mixed methods investigation of public perceptions of climate images in three countries

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DOI	10.1016/j.gloenvcha.2016.10.003
	Climate visuals: A mixed methods investigation of public perceptions of climate images in three countries
	Chapman D.A.; Corner A.; Webster R.; Markowitz E.M.
发表日期	2016
ISSN	0959-3780
卷号	41
英文摘要	Imagery plays a central role in climate change communication. But whereas research on the verbal communication of climate change has proliferated, far fewer studies have focused on visual communication. Correspondingly, relatively little is known about how to effectively engage the public using the visual medium. The current research is the first mixed methods, cross-national investigation of public perceptions of climate images, with a focus on photographic climate change imagery. Four structured discussion groups in the UK and Germany (N = 32) and an international survey with an embedded experiment in the UK, Germany and the US (N = 3014) were conducted to examine how different types of climate change imagery were evaluated. The qualitative research pointed to the importance of the perceived authenticity and credibility of the human subjects in climate images, as well as widespread negativity towards images depicting protests and demonstrations. Images of climate ‘solutions’ produced positive emotional responses in the survey and were less polarizing for climate change skeptics, but they were also the least motivating of action. Familiar climate images (such as a polar bear on melting ice) were easily understood in the survey (and evaluated positively as a consequence) but viewed with cynicism in discussion groups. We present a detailed discussion of these and other key findings in this paper and describe a novel application of the data through an online image library for practitioners which accompanies the research (www.climatevisuals.org). © 2016 Elsevier Ltd
英文关键词	Climate imagery; Imagery; Mixed-methods; Public engagement; Visual communication
学科领域	climate change; communication; image analysis; imagery; local participation; perception; photography; visual cue; Germany; United Kingdom; United States; Ursus maritimus
语种	英语
scopus关键词	climate change; communication; image analysis; imagery; local participation; perception; photography; visual cue; Germany; United Kingdom; United States; Ursus maritimus
来源期刊	Global Environmental Change
文献类型	期刊论文
条目标识符	http://gcip.llas.ac.cn/handle/2XKMVOVA/117312
作者单位	Department of Psychological and Brain Sciences, University of Massachusetts, Amherst, United States; Climate Outreach, Oxford, United Kingdom; School of Psychology, Cardiff University, Cardiff, United Kingdom; Department of Environmental Conservation, University of Massachusetts Amherst, 160 Holdsworth Way, Amherst, MA 01003, United States
推荐引用方式 GB/T 7714	Chapman D.A.,Corner A.,Webster R.,et al. Climate visuals: A mixed methods investigation of public perceptions of climate images in three countries[J],2016,41.
APA	Chapman D.A.,Corner A.,Webster R.,&Markowitz E.M..(2016).Climate visuals: A mixed methods investigation of public perceptions of climate images in three countries.Global Environmental Change,41.
MLA	Chapman D.A.,et al."Climate visuals: A mixed methods investigation of public perceptions of climate images in three countries".Global Environmental Change 41(2016).