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DOI | 10.1016/j.gloenvcha.2017.03.004 |
Communicating the climate impacts of meat consumption: The effect of values and message framing | |
Graham T.; Abrahamse W. | |
发表日期 | 2017 |
ISSN | 0959-3780 |
卷号 | 44 |
英文摘要 | Meat production for human consumption has serious environmental implications and contributes significantly to climate change. Changing people's food choices is an important step towards reducing human impacts on the climate. Previous research shows that self-enhancement (i.e. self-interest) and self-transcendence (i.e. altruism) values are related to meat consumption. This study examined the effectiveness of the provision of information about climate impacts of meat consumption in influencing concern about these climate impacts of meat consumption, attitudes towards eating meat and behavioural intentions in a New Zealand sample (N = 848). Further, the study examined whether framing the message to align with people's value sets would enhance the information's effectiveness in affecting concern, attitudes and intentions. Survey participants were randomly assigned to a no-information control group, a message targeting self-enhancement values, or a message targeting self-transcendence values. Results indicated that the information provision was associated with significantly higher levels of concern about the climate impacts of meat consumption and significantly lower intentions to eat meat, but it did not affect attitudes towards meat consumption. However, the framing of the message did affect attitudes towards meat consumption, depending on existing values. Implications of this research can be applied to future climate change communication campaigns, through the use of targeted, value-congruent information. © 2017 Elsevier Ltd |
英文关键词 | Climate change communication; Environmental concern; Framing; Meat consumption; Values |
学科领域 | anthropogenic effect; climate change; climate effect; environmental issue; environmental values; food consumption; meat; New Zealand |
语种 | 英语 |
scopus关键词 | anthropogenic effect; climate change; climate effect; environmental issue; environmental values; food consumption; meat; New Zealand |
来源期刊 | Global Environmental Change
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文献类型 | 期刊论文 |
条目标识符 | http://gcip.llas.ac.cn/handle/2XKMVOVA/117252 |
作者单位 | Victoria University of Wellington, New Zealand |
推荐引用方式 GB/T 7714 | Graham T.,Abrahamse W.. Communicating the climate impacts of meat consumption: The effect of values and message framing[J],2017,44. |
APA | Graham T.,&Abrahamse W..(2017).Communicating the climate impacts of meat consumption: The effect of values and message framing.Global Environmental Change,44. |
MLA | Graham T.,et al."Communicating the climate impacts of meat consumption: The effect of values and message framing".Global Environmental Change 44(2017). |
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